Doctor of Commerce in Marketing

The qualified learner will be competent in conducting research to such an extent that a substantial contribution is made towards the development of the field of marketing.

Recognition of Prior Learning (RPL)

The qualification will be awarded to a learner who has provided evidence that the stated competence of the qualification has been achieved through experience that complies with the stated specified outcomes.

Entry Requirements

• National Qualifications Framework (NQF) Level 9 in marketing relevant field.

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes.

1. Conduct research.
2. Contribute towards the development of the field of marketing by exploring or investigating a specific topic in marketing.

Specified Level

1. Thorough knowledge of the research process (C - 60 Credits) (National Qualifications Framework (NQF) 8) " Application of research methodology (C - 60 Credits) (National Qualifications Framework (NQF) 8).
2. Identify and formulate a problem in the marketing field that will contribute to the development of marketing (C - 60 Credits) (National Qualifications Framework (NQF) 8).

• Conduct secondary research related to the identified problem (C - 60 Credits) (National Qualifications Framework (NQF) 8).
• Conduct primary research related to the identified problem (C) (60 Credits) (National Qualifications Framework (NQF) 8).
• Compile a report on the research findings (C - 60 Credits) (National Qualifications Framework (NQF) 8).

Critical Level

• Identify and solve problems in which responses display that responsible decisions, using critical and creative thinking, have been made.
• Work with others effectively as a member of a team, group, organisation, community.
• Organise and manage oneself and one's activities responsibly and effectively.
• Collect, organise, analyse and critically evaluate information.
• Use science and technology effectively and critically, showing responsibility towards the environment and the health of others.
• Demonstrate an understanding of the world as a set of related systems by recognising that problem solving contexts do not exist in isolation.
• Contribute to the full personal development of each learner and the social and economic development of the society at large by making it the underlying intention of any programme of learning to make an individual aware of the importance of:
• Participating as responsible citizens in the life of local, national and global communities.
• Being culturally and aesthetically sensitive across a range of social contexts.
• Reflecting on and exploring of a variety of strategies to learn more effectively.
• Developing of entrepreneurial opportunities.
• Conduct research.

1. A thesis in the marketing field must be completed in such a way that a contribution is made towards the development of marketing as a social science.

Integrated Assessment

Continuous assessment of research work, self-assessment, summative assessment on the completion of the thesis.