Master of Management Sciences in Marketing Management

The qualified learner will be able to conduct independent research under guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, research process and outcome are reported in a dissertation which complies with the generally accepted norms for research at that level.

Recognition of Prior Learning (RPL)

Access may be gained to the qualification through the Recognition of Prior Learning (RPL).

Entry Requirements

• Bachelor of Marketing Honours, Level 8.

Or

• Bachelor of Marketing, Level 8.

Or

• Postgraduate Diploma in Marketing, Level 8.

Research.

1. Demonstrate knowledge and understanding of the field/area of investigation.
2. Apply research methods and techniques appropriately and correctly.

Associated Assessment Criteria for Exit Level Outcome 1

• The listed and cited literature of the literature survey and the exposition of the research reflects familiarity with relevant and recent trends in technologies, techniques, models and theories in the chosen field.
• Models, principles, theories, techniques and methodologies in the chosen field are analysed, explained and juxtaposed correctly in oral presentations and/or the written record of research.

Associated Assessment Criteria for Exit Level Outcome 2

• The use of literature surveys/experimentation/correlation/casual analysis is justified fully and correctly in oral presentations and the written record of research.
• The research problem is clearly identified, defined and detailed in the research proposal:

> The stated hypothesis directs the investigation.

> Logical interpretation of data reflects clear understanding of the relationship between facts in the study and the ability to evaluate contradictory information.

- Information sources are used correctly and appropriately and includes a range of media

> Information technology skills are applied effectively in information searches, data analyses, data presentation, and the production of the dissertation.

> The appropriate mathematical and statistical methods are applied correctly to quantitative and qualitative data.

> The inferences, interpretations and conclusions from measurements and statistical analyses are valid.

> Language and numeracy skills are applied effectively and correctly in communicating the research problem, its investigation, outcome and recommendations clearly.

Integrated Assessment

Continuous Assessment of research work. Summative Assessment on the completion of the dissertation based on the oral and written forms of presentation.