Master of Management in Public Relations Management

Purpose

Learners obtaining this qualification will be able to demonstrate a high level of overall knowledge in the Public relations field ranging from fundamental concepts to advanced theoretical or applied knowledge.

Rationale

Learners obtaining this qualification will be able to contribute to the improvement and development of the functions and operations of some specialised area(s) of Public Relations industry, as well as to demonstrate a high level of overall knowledge in such specialised area(s), ranging from fundamental concepts to advanced theoretical or applied knowledge.

Recognition of Prior Learning (RPL)

A panel will assess the applicants RPL portfolio according to the institution s' RPL policy. The portfolio will entail the following:

• Qualification of Level 7.
• Evidence of substantial experience and professional development in the field of Public Relations Management/ Communication Science.

Entry Requirements

• Full Dissertation, 180 Credits.

1. Demonstrate knowledge, skills and values in researching a related field in public relations or communications.
2. Compile and present research findings, conclusions and proposals in a properly set out dissertation.
3. Disseminate the research findings.

Associated Assessment Criteria for Exit Level Outcome 1

• Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made.
• Organise and manage oneself and one's activities responsibly and effectively.
• Collect, analyse, organise and critically evaluate information.
• Explore public relations or communication science.

Associated Assessment Criteria for Exit Level Outcome 2

• Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion.
• Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.

Associated Assessment Criteria for Exit Level Outcome 3

• Use information technology effectively and responsibly.
• Reflect on and exploring a variety of strategies to learn more effectively.
• Be culturally and aesthetically sensitive across a range of social contexts.
• Contribute to the full personal development of each learner as a researcher, the subject field and society at large, by making it the underlying intention of the public relations qualification to make learners aware of the importance of participate as a responsible citizen in local, national and international community issues.

Integrated Assessment

The learner's competence will be assessed by means of a proposal and dissertation that demonstrate. An understanding of the theoretical frameworks as well as the practices and strategies in industry. The ability to critically analyse industry practices and strategies. The insight to identify areas that need improvement or development. Familiarity with various research methodologies utilised in the industry. The skill to apply appropriate methodology. The ability to compile and analyse findings in order to make constructive recommendations. The written dissertation will demonstrate that all the capabilities have been integrated.