Master of Commerce in Marketing

The qualified learner will be able to conduct independent research under guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, research process and outcome are reported in a dissertation which complies with the generally accepted norms for research at that level.

Recognition of Prior Learning (RPL)

Access can be gained through RPL by learners who do not meet the minimum entry requirements.

Entry Requirements

Bachelor of Commerce Honours in Marketing, Level 8.

Postgraduate Diploma in Marketing, Level 8.

1. Demonstrate knowledge and understanding of the field/area of investigation.
2. Apply research methods and techniques appropriately and correctly.

Specified Outcomes

1.1. Demonstrate knowledge of the scope of relevant knowledge in the selected field/area of research (c) (30 credits) Level 8.

1.2. Demonstrate understanding of the chosen field (c) (30 Credits) (Level 8).

2.1. Select appropriate research methods for the investigation (c) (20 Credits) (Level 7 and 8).

2.2. Apply the scientific method correctly in the research process (c) (20 Credits) (Level 7 and 8).

2.3. Apply research tools effectively and correctly in the research process (c) (20 Credits) (Level 7 and 8).

Critical Outcomes

• Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.
• Working effectively with others as a member of a team, group, organisation, community.
• Organising and managing oneself and one's activities responsibly and effectively.
• Collecting, analysing, organising and critically evaluating information.
• Using science and technology effectively and critically showing responsibility towards the environment and health of others.
• Demonstrating and understanding of the world as a set of related systems by realising that problem solving contexts do not exist in isolation.
• Contributing to the full development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:

> Reflecting and exploring a variety of strategies to learn more effectively.

> Participating as a responsible citizen in the life of local, national and global communities.

> Being culturally and aesthetically sensitive across a range of social contexts.

> Exploring education and career opportunities.

> Developing entrepreneurial opportunities.

1. The listed and cited literature of the literature survey and the exposition of the research reflects familiarity with relevant and recent trends in technologies, techniques, models and theories in the chosen field.
2. Models, principles, theories, techniques and methodologies in the chosen field are analysed, explained and juxtaposed correctly in oral presentations and/or the written record of research.
3. The use of literature surveys/experimentation/correlation/casual analysis is justified fully and correctly in oral presentations and the written record of research.
4. The research problem is clearly identified, defined and detailed in the research proposal.
5. The stated hypothesis directs the investigation.
6. Logical interpretation of data reflects clear understanding of the relationship between facts in the study and the ability to evaluate contradictory information.
7. Information sources are used correctly and appropriately and include a range of media.
8. Information technology skills are applied effectively in information searches, data analyses, data presentation, and the production of the dissertation.
9. The appropriate mathematical and statistical methods are applied correctly to quantitative and qualitative data.
10. The inferences, interpretations and conclusions from measurements and statistical analyses are valid.
11. Language and numeracy skills are applied effectively and correctly in communicating the research problem, its investigation, outcome and recommendations clearly.

Integrated Assessment

Continuous assessment of research work. Summative Assessment on the completion of the dissertation based on the oral and written forms of presentation.