Master of Arts in Public Relations Management

This qualifying learner can conduct independent research under minimal guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, process and outcome is reported in a dissertation which complies with the generally accepted norms for research at that level.

Recognition of Prior Learning (RPL)

• Access can be gained through RPL by learners who do not meet the minimum entry requirements.

Entry Requirements

• Bachelor of Technology in Public Relations Level 7.
• Honours Degree in Communication Science or Public Relations Management, Level 8.

1. Do research in a related field in public relations.

1. Identify a problem area

• Identify problems within the problem area.
• Search the literature.
• Formulate the research problem/research problem /research question and sub problems.
• State the hypothesis/possible answer to question.
• Define concepts.
• Select a research strategy and research methodology (ies).
• Decide on relevant data collection and analysis techniques.
• Implement the data collection technique to collect data.
• Analyse data and present results.
• Interpret findings.
• Draw conclusions and suggest recommendations.
• Contribute to the body of knowledge and skills in a related field of public relations or communications.

2. Describe extent or study clearly

• Outline a methodology appropriate to the study.
• Provide evidence of extensive range of reading, including a review of the relevant literature.
• State explicitly the links between the review and area of study, analyses objectively and critically supporting and/or opposing evidence, and draws together the different points emerging from the literary study.
• Discusse points in depth and develops a clear line of argument to provide own interpretations which is put in the context of other interpretations.
• Show awareness of understanding of assumptions underlying own interpretation.
• Solutions/conclusions relate to the questions posed in the introduction, and are well founded on the evidence resultant from the research.
• Organise the thesis in a logical structure.
• Adhere to the institutions technical requirements for a dissertation.

3. Write an article on the research for submission for publication in an accredited journal

• Deliver papers and lectures based on the research.

Integrated Assessment

1. Formative Assessment

Continuous learning progress assessment.

Performance assessments tasks on an integrated variety of knowledge, skills and values.

Summative Assessment

A demonstration of mastery of theoretical/academic component of learning

Or

Formative Assessment

Continuous learning progress assessment.

Summative Assessment

A dissertation externally examined and moderated.