Master of Arts in Communication Studies

Purpose

The primary purpose of the Master of Arts in Communication Studies is to develop the advanced applied competence of qualifying learners in general communication theory. Advanced applied capability implies the highly developed ability to acquire, analyse, interpret and use advanced communication principles and methods related to the context of general communication theory within relevant sectors of the electronic media and the broadcasting industry.

Rationale

Furthermore, learners will develop the highly sophisticated ability to internalise, reflect on and communicate highly complex strategic decisions and applications effectively through the regular and suitable use of scientific language and technical terminology associated with general communication theory. The qualification will facilitate active critical learning and foster appropriate research capabilities through exposure to and application of specialised knowledge and research styles. Learners can navigate and holistically manage the complex, dynamic context of general communication theory.

Recognition of Prior Learning (RPL)

All potential learners who do not have an Honours Degree in general communication theory need to provide proof of an equivalent qualification. Those who claim that they have achieved relevant prior learning which should give them access to the qualification need to apply to the for recognition of prior knowledge.

A potential learner must clearly state the title(s) of the module or modules that need to accreditation for, as well as the reasons that warrant granting of RPL.

The principles of RPL are subscribed to and is implementable in a flexible manner. The principle of flexible and open access will, however, be offset by the provision that this is not to the detriment of the potential learner and that his/her chances of success are reasonable.

The Committee will assess learners' competencies to determine whether they are eligible for a) access to, b) advanced placement in, or c) recognition of status for this qualification.

Entry Requirements

The minimum entry requirement for this qualification is

• Bachelor of Arts Honours in Communication, NQF Level 8.

1. Identify, evaluate, anticipate and solve severe general communication theory problems using critical and creative thinking.
2. Strategically manage and work effectively with others as a member of a general communication team or group to identify, solve and critically evaluate highly complex general communication theory problems.
3. Organise and manage personal activities related to the general communication theory learning process and research in an accountable man.
4. Collect, analyse, organise, critically evaluate, conceptualise and apply complex information of general communication theory.
5. Communicate specific general communication theory information effectively using appropriate communication skills and media, and facilitate effective verbal and non-verbal persuasive communication.
6. Use intricate general communication theory science and technology effectively, critically and responsibly to address complex issues of general communication theory.
7. Demonstrate a sophisticated understanding of the related systems of the general communication theory and the dynamic interrelationship between these units and the broader context.
8. Acquire and reflect on specialised reflective skills and strategies appropriate to the context of communication and general communication theory.
9. Acquire a specialised understanding of the intricate principles of responsible citizenship concerning general communication theory in local, national and global communication theory.
10. Comprehend and apply heightened cultural and aesthetic sensitivity in the process of general communication theory.
11. Develop advanced career development skills within the general communication theory employment context.
12. Identify and develop strategic general communication theory entrepreneurial opportunities.

Associated Assessment Criteria for Exit Level Outcome 1

• Identify, evaluate, anticipate and solved advanced general communication theory problems by using critical and creative thinking.

Associated Assessment Criteria for Exit Level Outcome 2

• Strategically manage and work effectively with others as a member of a global communication team or group to identify, solve and critically evaluate highly complex general communication theory problems.

Associated Assessment Criteria for Exit Level Outcome 3

• Organise and manage personal activities related to the general communication theory learning process in an accountable manner.

Associated Assessment Criteria for Exit Level Outcome 4

• Collect, analyse, organise, critically evaluate, conceptualise and apply complex information on general communication theory.

Associated Assessment Criteria for Exit Level Outcome 5

• Communicate specific general communication theory information effectively using appropriate communication skills and media, and facilitate effective verbal and non-verbal persuasive communication.

Associated Assessment Criteria for Exit Level Outcome 6

• Use intricate general communication theory science and technology effectively, critically and responsibly to address complex issues about general communication theory.

Associated Assessment Criteria for Exit Level Outcome 7

• Demonstrate a sophisticated understanding of the related systems of the general communication theory and the dynamic interrelationship between these units and the broader context.

Associated Assessment Criteria for Exit Level Outcome 8

• Acquire and reflect on specialised reflective skills and strategies appropriate to the context of communication and general communication theory.

Associated Assessment Criteria for Exit Level Outcome 9

• Acquire a skilled knowledge of the intricate principles of responsible citizenship concerning general communication theory in local, national and global communities.

Associated Assessment Criteria for Exit Level Outcome 10

• Comprehend and use increased cultural and aesthetic sensibility in the process of public communication theory communication.

Associated Assessment Criteria for Exit Level Outcome 11

• Develop advanced career development skills within the general communication theory employment context.

Associated Assessment Criteria for Exit Level Outcome 12

• Identify and develop strategic general communication theory entrepreneurial opportunities.

Integrated Assessment

Continuous assessment practices form an integral part of the design of this qualification. Learning outcomes are made explicit to learners, and there is a coherent assessment strategy in place for each module, with a fair balance between formative and summative assessment strategies.

Formative assessment

Formative assessment strategies include, among other things, short essays, oral presentations to a group of peers, and practical computer-based activities, personal discussions and practical projects. There are also opportunities for peer assessment.

Summative assessment

Integrated assessment, focusing on the achievement of the exit-levels outcomes, include the drafting of a research proposal and the writing of a research report.

For the structured qualifications, summative assessment of essays and an oral examination also take place.