Master of Applied Arts in Graphic Design

The qualifying learner can conduct independent research under appropriate supervision in the field of visual communication and contribute to knowledge production in that field. The research problem, its justification process and outcome is reported in a dissertation which complies with the generally accepted norms for research at that level.

Recognition of Prior Learning (RPL)

RPL in accordance with the policy may be used to grant access to the qualification and to award advanced standing.

Entry Requirements

The minimum entry requirement for this qualification is

• Bachelor in Technology Degree: (BTech): Graphic Design.

Or

• National Higher Diploma: Graphic Design.

The following are components of the qualification

• Knowledge of the scope of relevant knowledge in the selected field/area of research.
• Understanding of the chosen field.
• Selecting the appropriate research method for the investigation.
• Applying appropriate methodology correctly in the research process.
• Applying research tools.

1. Demonstrate knowledge of the field/area of investigation

• Apply research methods and techniques appropriately and correctly.

2. Apply research tools effectively and correctly in the research process

Critical outcomes

• Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.
• Working effectively with others as a member of a team.
• Organising and managing oneself and one's activities responsibly and effectively.
• Collecting, analysing, organising and critically evaluating information.
• Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion.
• Using science and technology effectively and critically, showing responsibility towards the environment and health of others.
• Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.
• Contributing to the full personal development of each learner and the social and economic development of the society at large, by making the learner aware of the importance of.
• Reflecting on and exploring a variety of strategies to learn more effectively.
• Participating as responsible citizens in the life of local, national and global communities.
• Being culturally and aesthetically sensitive across a range of social contexts.
• Exploring education and career opportunities.
• Developing entrepreneurial opportunities.

Associated Assessment Criteria for Exit Level Outcome 1

• The listed and cited literature of the literature of the literature survey and the exposition of the research reflects familiarity with relevant and recent trends in technologies, techniques, models and theories in the chosen field.
• Models, principles, theories, techniques and methodologies in the chosen field are analysed, explained and juxtaposed correctly in oral presentations and the written record of the research.

Associated Assessment Criteria for Exit Level Outcome 2

• The use of literature surveys/experimentation/correlation/casual analysis is justified fully and correctly in oral presentation and the written record of research.
• The research problem is clearly identified, defined and detailed in the research proposal.
• The stated hypothesis directs the investigation.
• Logical interpretation of data reflects clear understanding of the relationship between facts in the study and the ability to evaluate contradictory information.
• Information sources are used correctly and appropriately and includes a range of media.
• Information technology skills are applied effectively in information searches, data-analyses, data presentation and the production of the dissertation.
• The appropriate mathematical and statistical methods are applied correctly to quantitative and qualitative data.
• The inferences, interpretations and conclusions from measurements and statistical analysis are valid.
• Language and numeracy skills are applied clearly and correctly in communicating the research problem, its investigation, outcome and recommendations.

Integrated Assessment

• Research dissertation.
• Presentation of methodology, analysis and research findings.