Higher Occupational Certificate: Motion Graphics Designer

Purpose

The purpose of this qualification is to prepare a learner to function as a Motion Graphics Designer.

A qualified learner will be able to

• Determine target market motion graphics content and audience preferences.
• Prepare for production of motion graphics.
• Create and produce motion graphics for specific purposes, clients, or audiences.
• Conduct business processes related motion graphics creation.

Rationale

Motion Graphics Designers make to the graphic and animation sectors' product offering more visually appealing and engaging. Motion graphics designers create memorable brand animations and intros, helping companies establish a strong and recognisable brand identity in the competitive market. The Higher Occupational Qualification: Motion Graphics Designer qualification enables the production of motion graphics contributing to the effectivity of digital marketing campaigns, and boosting click-through rates and user engagement, which is vital for the success of online advertising efforts.

The South African society will benefit from the Higher Occupational Certificate: Motion Graphics Designer contribution to creating powerful tools for educational content and awareness campaigns. Motion Graphics Designers simplify complex topics, making information more accessible and understandable to a broader audience.

The Higher Occupational Certificate: Motion Graphics Designer will promote the motion graphics industry's contribution to economic growth by attracting clients and projects, generating revenue, and stimulating related sectors such as advertising, marketing, and film production. As the demand for motion graphics increases, more job opportunities are created within the graphic media sector, providing employment opportunities for skilled individuals.

RPL for Access to Training

Learners may use the RPL process to gain access to training opportunities for a programme of learning, qualification, part-qualification, or skills programme if they do not meet the formal, minimum entry requirements for admission. RPL assessment provides an alternative access route into a programme of learning, qualification, part-qualification, or skills programme.

Such an RPL assessment may be developed, moderated, and conducted by the accredited Skills Development Provider which offers that specific qualification/part qualification/skills programme. Such an assessment must ensure that the learner is able to display the equivalent level of competencies required for access, based on the NQF level descriptors.

RPL for Exemption

For exemption from modules through RPL, learners who have gained the stipulated competencies of the modules of a programme of learning, qualification, part-qualification, or skills programme through any means of formal, informal, or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded.

Entry Requirements

An NQF Level 4 qualification.

This qualification is made up of compulsory Knowledge, Practical Skill and Work Experience Modules

Knowledge Modules

• 216603-003-00-KM-01, Basic Elements and Principles of Design, Level 4, 10 Credits.
• 216603-003-00-KM-02, Principles of Visual Content Development, Level 4, 25 Credits.
• 216603-003-00-KM-03, Principles of Photography & Videography for Visual Content Developers, Level 4, 15 Credits.
• 216603-003-00-KM-04, Principles of Design Technology Used by Visual Content Developers, Level 5, 25 Credits.
• 216603-003-00-KM-05, Business Communication and Administration, Level 4, 10 Credits.
• 216603-003-00-KM-06, Principles Underpinning Processes of Motion Graphics Development, Level 5, 30 Credits.

Total number of credits for Knowledge Modules: 115

Practical Skill Modules

• 216603-003-00-PM-01, Assess the Target Market to Determine Motion Graphics Client, User and Audience Preferences and Requirements, Level 5, 15 Credits.
• 216603-003-00-PM-02, Conduct Pre-Production Processes in Preparation for Creating Motion Graphics, Level 5, 25 Credits.
• 216603-003-00-PM-03, Create and Produce Motion Graphics for Specific Purposes, Clients, or Audiences, Level 5, 25 Credits.
• 216603-003-00-PM-04, Perform business supervisory and administration functions, Level 4, 5 Credits.

Total number of credits for Practical Skill Modules: 70

Work Experience Modules

• 216603-003-00-WM-01, Determination of Motion Graphics Clients, Users and Audience Preferences and Requirements, Level 5, 10 Credits.
• 216603-003-00-WM-02, Pre-production Processes in Motion Graphics Creation, Level 5, 15 Credits.
• 216603-003-00-WM-03 Creation and Production of Motion Graphics, Level 5, 15 Credits.
• 216603-003-00-WM-04 Business Administration Support Functions in Motion Graphics Creation, Level 4, 4 Credits.

Total number of credits for Work Experience Modules: 44

1. Determine motion graphics target market preferences.
2. Conduct pre-production processes for creating motion graphics content.
3. Create and produce motion graphics content.
4. Apply business processes related to creating motion graphics.

Associated Assessment Criteria for Exit Level Outcome 1

ELO 1: Determine motion graphics target market preferences.

• Analyse, interpret, and confirm client brief that outlines the intended purpose or outcome and content of motion graphics to be developed applying standard methods, procedures, or techniques.
• Gather, analyse, synthesise, and evaluate motion graphic media target market preferences data.
• Analyse motion graphics audience and user profile by applying processes of analysis, synthesis, and evaluation.
• Determine preferred motion content user experience applying principles of evaluating and select the most suitable digital interfaces.
• Prepare and present motion graphics designs and content concepts to the client using suitable methods and techniques for clarification and confirmation.

Associated Assessment Criteria for Exit Level Outcome 2

ELO 2: Conduct pre-production processes for creating motion graphics content.

• Conceptualise and design motion graphics content to be created using motion graphics conceptualisation tools and techniques such as hand-drawn sketches.
• Select and apply motion graphic industry specific pre-production processes, methods, procedures, or techniques.
• Create and confirm draft motion graphics narrative and designs with clients and users.
• Confirm distribution platform deployment requirements by applying principles of evaluating and select the most suitable digital interfaces.
• Share motion graphics concepts with clients and stakeholders using suitable methods and techniques for clarification and confirm content and user experience.

Associated Assessment Criteria for Exit Level Outcome 3

ELO 3: Create and produce motion graphics content.

• Develop motion graphic content using information design and hierarchy analysis tools, procedures, and innovative techniques.
• Create motion graphics that accurately presents concepts, principles, and information using motion graphics tools and software and info graphic design principles.
• Apply motion graphic content production methods, processes, procedures, and techniques.
• Test and refine user or audience motion graphic production using motion graphics tools and software and audience experience analysis protocols.
• Conduct post-production processes applying key principles, industry protocols, processes, tools, and techniques.

Associated Assessment Criteria for Exit Level Outcome 4

ELO 4: Apply business processes related to creating motion graphics.

• Apply key terms, rules, concepts, established principles, and theories.
• Compile reports and other business documentation applying business communications principles.
• Organise contracts and projects applying project, pipeline, and budget management principles.
• Monitor legal compliance and ethical considerations of a production using conventions related to intellectual property, copyright, plagiarism, cultural sensitivity, and audience impact.
• Develop business marketing material selecting and applying key terms, rules, concepts, established principles, and theories.

Integrated Assessment

Integrated Formative Assessment

The Skills Development Providers will use the curriculum to guide them on the stipulated internal assessment criteria and weighting. They will also apply the scope of practical skills and applied knowledge as stipulated by the internal assessment criteria. This formative assessment leads to entrance into the integrated External Summative Assessment.

Integrated Summative Assessment

An External Integrated Summative Assessment, conducted through the relevant QCTO Assessment Quality Partner is required to issue this qualification. The External Integrated Summative Assessment will focus on the Exit Level Outcomes and Associated Assessment Criteria. Additional to the written assessment the learner must also submit a portfolio of evidence compiled of outcomes achieved in the workplace.