Diploma in Tourism Management

Purpose

The intended purpose of this qualification is to give the successful learner a professional, vocational and sound understanding of the general theoretical principles and their applications in the field of Tourism Management.

Rationale

The qualifying learner will be competent in consistently using a variety of technical, managerial and personal skills and strategies in the everyday running of a tourism enterprise. The successful learner will also develop a sound foundation for progression into management and industry leadership positions, and to exploit entrepreneurial opportunities.

Recognition of Prior Learning (RPL)

Upon entry to the first degree programme, it is assumed that learners should have demonstrated

• The application of appropriate management theory to the identification and planning of a sustainable tourism enterprise.
• The application of appropriate practical skills and expertise, under supervision, in a professional service component of the tourism industry.
• The application of business communication skills and technology.

The Institutional Recognition of Prior Learning (RPL) policy and procedures are followed. Learners who do not meet entry requirements can apply for access to the qualification through RPL against a module, or part/full qualification for learning obtained through formal, informal and non-formal learning. Learners need to submit a Portfolio of Evidence which will be internally assessed. Credits may be awarded based on the assessment results and learners have the opportunity to appeal against the assessment result where credits were not awarded.

Entry Requirements

The minimum requirement is

• National Senior Certificate National Qualifications Framework(NQF) 4.

This qualification comprises of compulsory modules at National Qualifications Framework(NQF) Level 5 and 6 totalling at 378 Credits.

Compulsory Modules, Level 5, 174 Credits

• Travel and Tourism Practice 1.2, 12 Credits.
• Accounting Skills 1.2, 12 Credits.
• Travel and Tourism Practice 1.1, 12 Credits.
• Information Communication Technology (ICT) Skills 1, 10 Credits.
• Advanced ICT Skills for Tourism, 6 Credits.
• Accounting Skills 1.1, 12 Credits.
• Applied Communication Skills 1.2, 8 Credits.
• Applied Communication Skills 1.1, 8 Credits.
• Marketing for Tourism 1.2, 12 Credits.
• Tourism Development 1.1, 12 Credits.
• Marketing for Tourism 1.1, 12 Credits.
• Travel and Tourism Management 1.1, 12 Credits.
• Travel and Tourism Management 1.2, 12 Credits.
• Tourism Development 1.2, 12 Credits.
• Law for Tourism 1.1, 8 Credits.
• Law for Tourism 1.2, 8 Credits.
• Introduction to Research Methodology 1, 6 Credits.

Compulsory Modules, Level 6, 204 Credits

• Travel and Tourism Management 2.1, 10 Credits.
• Tourism Development 2.2, 10 Credits.
• Travel and Tourism Management 2.2, 10 Credits.
• Applied Communication Skills 2.1, 8 Credits.
• Tourism Development 2.1, 10 Credits.
• Applied Communication Skills 2.2, 8 Credits.
• Marketing for Tourism 2.1, 10 Credits.
• Travel and Tourism Practice 2.1, 10 Credits.
• Travel and Tourism Practice 2.2, 10 Credits.
• Marketing for Tourism 2.2, 10 Credits.
• Work Integrated Learning (Tourism), 60 Credits.
• Travel and Tourism Practice 3, 12 Credits.
• Tourism Development 3, 12 Credits.
• Tourism Management 3, 12 Credits.
• Marketing for Tourism 3, 12 Credits.

1. Perform the functions required of a tourism manager and directed at developing and promoting tourism in a changing environment and niche markets.
2. Gather and analyse tourism information to address the management needs of industry.
3. Perform appropriate practical skills and expertise in a professional service component of the tourism industry.
4. Perform the necessary technical and operational tasks in a tourism enterprise.

Associated Assessment Criteria for Exit Level Outcome 1

• Implement sustainable tourism planning strategies at national, provincial, regional and local level.

Associated Assessment Criteria for Exit Level Outcome 2

• Create a detailed business plan for a tourism enterprise.

Associated Assessment Criteria for Exit Level Outcome 3

• Organise an event and conference. Formulate detailed itineraries to this area Calculate advanced international airfares and air tickets.
• Conduct tours in local regions and environments.
• Develop and present a personal portfolio for finding a co-operative education position in the tourism industry.

Associated Assessment Criteria for Exit Level Outcome 4

• Produce a critical report on own experience and competencies acquired in co-operative education situation.

Integrated Assessment

Both formative and summative assessments are integral components of all modules within the programme and have application to both traditional summative and continuous assessment, ensuring overall applied competence. All teaching and learning activities in the programme are aligned to the assessment approach of the individual modules indicating a constructive alignment approach in the design of the programme. The assessment activities form an integral part of the teaching and learning process and are systematically and purposefully used to generate data for grading. Timely feedback to learner forms part of the assessment strategy of the institution and is used to inform teaching and learning and to improve the curriculum. Learning outcomes in all modules give an indication as to what will be assessed in the module and thus ensures constructive alignment of the modules within the programme.