Diploma in Sport Management

A qualifying learner at this level is competent to perform middle management responsibilities and other elected sport activities within the sport and physical recreation industry.

Recognition of Prior Learning (RPL)

Access may be granted, through the Recognition of Prior Learning (RPL), to learners who do not meet the minimum entry requirements.

Entry Requirements

• A qualification at Level 5 in Sport Management, Level 5.
• National Senior Certificate, Level 4 granting access to Diploma studies Senior Certificate, Level 4 with Matriculation exemption.
• Senior Certificate, Level 4 with Matriculation Exemption.
• National Certificate Vocation, Level 4 with a relevant specialisation, granting access to Diploma studies.

1. Perform general sports related middle management responsibilities.
2. Application of marketing principles in the sport and recreation environment.
3. Application of public relations and media studies principles in the sport and recreation environment.
4. Execution of responsibilities in other elected sport and physical recreation aspects.

1.

• Apply the management functions of planning, organizing, directing of staff and control.
• Compile annual budgets and monitor income and expenditure within such budgets.
• Appraise performance and take corrective action.
• Decisions on the outsourcing of security responsibilities or performing such responsibilities in-house.
• Develop security systems to safeguard staff, facilities and equipment.
• Stay within security budgeting constraints.
• Development of budgets for tournaments/events.
• Designing a time frame for critical actions to be taken.
• Assigning planning responsibilities to staff.
• Setting standards of performance, measuring actual performance and taking of corrective action.
• Understanding and staying within the parameters of the principles guiding the law of contract and sale.
• Understanding and staying within the parameters of legislation governing labour practice.

2.

• Conduct environmental scanning and competitor analysis to identify opportunities and threats.
• Conduct an internal audit to identify strengths and weaknesses.
• Apply market-forecasting techniques to determine potential demand.
• Understand marketing research procedures to conduct feasibility studies.
• Obtain consensus on marketing objectives.
• Conduct market segmentation to analyse the potential market.
• Apply criteria to select segments as target markets.
• Position the offering in the perception of the target market as having a differential advantage over competing products/services.
• Develop product/service features to meet the requirements of target markets.
• Develop a distribution network to allow access to target markets.
• Formulate pricing and discount policy.

3.

• Establishing the perception of constituent of the organization and its products/services.
• Apply the research process to obtain relevant information for corporate identification decision-making.
• Develop a corporate image strategy.
• Identify all constituents of the organisation.
• Select appropriate media strategies to communicate with constituents.
• Maintain press relations to ensure coverage of newsworthy incidents/events.
• Preparation of press releases.

4.

• Understand and apply sociological theories to the sport environment.
• Apply principles of psychology for a variety of sport situations.
• Execute psychological techniques to enhance sport performance in a variety of sport situations.

Integrated Assessment

Various forms of assessment are used, such as continuous learning, written examination of mastery of theoretical/academic components of learning, tests, assignments and inclusive of experiential learning assessment in practice.