Diploma in Sport Management

Purpose

The purpose of the Diploma in Sport Management is to deepen students' knowledge and understanding of theories, methodologies and practices related to Sport Management. This qualification will breach the current skills gap by positively impacting on the management of sports organisations, on the integration of sports within the community to promote healthy lifestyles and on the ability of individuals in the community to host international events. The Diploma in Sport Management will accommodate individuals and sport professionals who are interested in contributing to Sport Administration and Management.

Rationale

The Diploma in Sport Management is developed to equip student with knowledge and skills that will enable them to develop tools and techniques that are required in the management of sport, fitness and recreation enterprises, sports organisations and individuals involved in sport and fitness activities. This qualification will prepare students to promote good governance, professionalism and expertise within the sport, fitness and recreation environment Sport has become professional and professionalism in Sport requires the professional management of sport. The programme aims to provide students with the skills and knowledge to become a Manager of sport on local, regional and national level. In order to be successful, students should have a keen interest in sport, but of greater importance is his or her ability to develop as a Manager. A successful student will be able to follow a career in Managing Sports/People/Programmes, Sport Consultation, Sport Entrepreneur. The qualification trains competent professionals in Sport Management who will assist in promoting the standard of sport and encourage sport participation in South Africa, as well as develop the necessary manpower needed in Sport for diverse settings-Schools, Clubs and Sports Federations.

Recognition of Prior Learning (RPL)

The University of Johannesburg (UJ) accepts Recognition of Prior Learning (RPL) as an integral part of education and academic practice. It is acknowledged that all learning has value and the UJ will endeavour to assess prior learning and award credit where relevant.

Prospective students may apply for RPL by following the UJ procedures. There are no differences in the RPL processes and procedures (as per policy) between the distance education mode and the existing accredited qualifications that the institution offers.

The following principles are relevant

• Through RPL a student may gain access, or advanced placement, or recognition of status, on condition that he/she continues his/her studies at the UJ.
• Recognition takes place in terms of requirements and procedures applied by the Faculty.
• RPL in the case of a student not complying with the formal entry requirements:

> Is conducted after payment of the prescribed fees in accordance with the policy and guidelines of the University.

> Is based on other forms of formal, informal and non-formal learning and experience.

> Is considered only where prior learning corresponds to the required NQF-Level.

> Takes place where prior learning in terms of applied competencies is relevant to the content and outcomes of the programme.

> Is considered in terms of an assessment procedure that includes a motivated recommendation by an assessment panel to the Dean's Committee.

> Is finally decided upon by the Dean's Committee.

• Where an applicant's academic qualification does not satisfy the formal entrance requirements, the applicant may apply for admission through RPL, which application may be granted subject to such conditions as may be considered to be appropriate.

Entry Requirements

An Further Education and Training Certificate (FETC), Senior Certificate or an equivalent qualification at NQF Level 4 as determined by a Status Committee, with the following subjects:

• Compulsory subject English with at least a Higher Grade D or Standard Grade C symbol.
• Minimum M Score of 10.

Or

• A National Senior Certificate - with minimum requirements.

First Year Subjects

• Marketing for Sport 1A, 16 Credits.
• Marketing for Sport 1B, 16 Credits.
• Personal Selling 1A, 16 Credits.
• Personal Selling 1B, 16 Credits.
• English 1A, 16 Credits.
• English 1B, 16 Credits.
• Sport and Phys. Recreation Study 1A (Anatomy and Physiology), 16 Credits.
• Sport and Phys. Recreation Study 1B (Anatomy and Physiology), 16 Credits.
• Sport Management 1A (General Management), 16 Credits.
• Sport Management 1B (Leisure Management), 16 Credits.
• Sport Management 1C (Practical Sports), 16 Credits.

Second Year Subjects

• End-User Computing A, 16 Credits.
• End-User Computing B, 16 Credits.
• Marketing for Sport 2A, 16 Credits.
• Marketing for Sport 2B, 16 Credits.
• Public Relations 1A, 16 Credits.
• Public Relations 1B, 16 Credits.
• Sport and Phys. Recreation Study 2A (Exercise Physiology), 16 Credits.
• Sport and Phys. Recreation Study 2B (Exercise Physiology), 16 Credits.
• Sport Management 2A (Human Resource Management), 16 Credits.
• Sport Management 2B (Accounting Skills), 16 Credits.
• Sport Management 2C (Sports Presentations), 16 Credits.

Third Year Subjects

• Marketing for Sport 3A, 16 Credits.
• Marketing for Sport 3B, 16 Credits.
• Public Relations 2A, 16 Credits.
• Public Relations 2B, 16 Credits.
• Sport and Phys. Recreation Study 3A (Growth and Development), 16 Credits.
• Sport and Phys. Recreation Study 3B (Teaching Didactics and Mental Performance), 16 Credits.
• Sport Management 3A (Event Management), 16 Credits.
• Sport Management 3B (Facility Management), 16 Credits.
• Sport Management 3C (Coaching Courses and in-service Training Log-Book), 16 Credits.

1. Perform general sports related middle management responsibilities.
2. Application of marketing principles in the sport and recreation environment.
3. Application of public relations and media studies principles in the sport and recreation environment.
4. Execution of responsibilities in other elected sport and physical recreation aspects.

Associated Assessment Criteria for Exit Level Outcome 1

• Apply the management functions of planning, organising, and directing of staff and control.
• Compile annual budgets and monitor income and expenditure within such budgets.
• Appraise performance and take corrective action.
• Decisions on the outsourcing of security responsibilities or performing such responsibilities in-house.
• Develop security systems to safeguard staff, facilities and equipment.
• Stay within security budgeting constraints.
• Development of budgets for tournaments/events.
• Designing a time frame for critical actions to be taken.
• Assigning planning responsibilities to staff setting standards of performance, measuring actual performance and taking of corrective action.
• Understanding and staying within the parameters of the principles guiding the law of contract and sale.
• Understanding and staying within the parameters of legislation governing labour practice.

Associated Assessment Criteria for Exit Level Outcome 2

• Conduct environmental scanning and competitor analysis to identify opportunities and threats.
• Conduct an internal audit to identify strengths and weaknesses.
• Apply market-forecasting techniques to determine potential demand.
• Understand marketing research procedures to conduct feasibility studies.
• Obtain consensus on marketing objectives Conduct market segmentation to analyse the potential market.
• Apply criteria to select segments as target markets.
• Position the offering in the perception of the target market as having a differential advantage over competing products/services.
• Develop product/service features to meet the requirements of target markets
• Develop a distribution network to allow access to target markets.
• Formulate pricing and discount policy.

Associated Assessment Criteria for Exit Level Outcome 3

• Establishing the perception of constituent of the organisation and its products/services.
• Apply the research process to obtain relevant information for corporate identification decision-making.
• Develop a corporate image strategy Identify all constituents of the organisation.
• Select appropriate media strategies to communicate with constituents.
• Maintain press relations to ensure coverage of newsworthy incidents/events.
• Preparation of press releases.

Associated Assessment Criteria for Exit Level Outcome 4

• Understand and apply sociological theories to the sport environment.
• Apply principles of Psychology for a variety of sport situations.
• Execute psychological techniques to enhance sport performance in a variety of sport situations.

Integrated Assessment

Formative and summative assessments will be integrated to provide a coherent indication of the candidates' ability, skill and experience. Formative assessment practices will include formal and informal class tests, module or semester tests (where applicable), projects and practical assessments. Summative assessment will be done on completion of each module to assess the achievement of outcomes and may include written examinations, practical examinations, and project assessments.

Integrated assessment approaches are required. These assessments are focused on assessing the achievement of the Exit-Level Outcomes holistically, i.e. in groups rather than individually, and will be done where possible/manageable by means of written examinations, practical examinations, project evaluations and final examinations in each module, including project reports and presentation assessments.