Diploma in Sport Management

The intended purpose of this qualification is to give the successful learner a professional, vocational and sound understanding of the general theoretical principles and their applications in the field of Sport Management.

Recognition of Prior Learning (RPL).

The Institutional Recognition of Prior Learning (RPL) policy and procedures are followed. Learners who do not meet entry requirements can apply for access to the qualification through RPL against a module, or part/full qualification for learning obtained through formal, informal and non-formal learning. Learners need to submit a Portfolio of Evidence which will be internally assessed. Credits may be awarded based on the assessment results and learners have the opportunity to appeal against the assessment result where credits were not awarded.

Entry Requirements

The minimum requirement is

• National Senior Certificate National Qualifications Framework(NQF) Level 4.

This qualification comprises of compulsory and elective modules at National Qualifications Framework(NQF) Level 5, 6 and 7 totalling at 370 Credits.

Compulsory Modules, Level 5, 170 Credits

• Applied Communication Skills 1.2, 8 Credits.
• Applied Communication Skills 1.1, 8 Credits.
• Marketing 1.1, 10 Credits.
• Information Communication Technology(ICT) Skills 1, 10 Credits.
• Marketing 1.2, 10 Credits.
• Sport Management 1.2, 10 Credits.
• Public Relations 1.2, 12 Credits.
• Public Relations 1.1, 12 Credits.
• Sport Management 1.1, 10 Credits.
• Sport and Physical Recreation 1.1, 10 Credits.
• Sport Practical 1, 10 Credits.
• Sport and Physical Recreation 1.2, 10 Credits.
• Consumer Behaviour 1.1, 10 Credits.
• Personal Selling 1.2, 10 Credits.
• Personal Selling 1.1, 10 Credits.
• Consumer Behaviour 1.2, 10 Credits.
• Entrepreneurship 1, 10 Credits.

Compulsory Modules, Level 6, 140 Credits

• Applied Communication Skills 2.2, 8 Credits.
• Sport Management 2.1, 12 Credits.
• Sport Management 2.2, 12 Credits.
• Applied Communication Skills 2.1, 8 Credits.
• Sport and Physical Recreation 2.2, 12 Credits.
• Sport Practical 2, 16 Credits.
• Marketing 2.1, 15 Credits.
• Sport and Physical Recreation 2.1, 12 Credits.
• Marketing 2.2, 15 Credits.
• Work Integrated Learning (Sport), 30 Credits.

Compulsory Modules, Level 7, 60 Credits

• Sport and Physical Recreation 3.1, 20 Credits.
• Sport Practical 3, Credits, 20 Credits.
• Sport Management 3.1, 20 Credits.

1. Perform general sports related middle management responsibilities.
2. Apply marketing principles in the sport and recreation environment.
3. Apply public relations and media studies principles in the sport and recreation environment.
4. Execute responsibilities in other elected sport and physical recreation aspects.

Associated Assessment Criteria for Exit Level Outcome 1

• Apply the management functions of planning, organising, and directing of staff and control.
• Compile annual budgets and monitor income and expenditure within such budget.
• Appraise performance and take corrective action.
• Describe the outsourcing of security responsibilities or performing such responsibilities in-house.
• Develop security systems to safeguard staff, facilities and equipment.
• Stay within security budgeting constraints.
• Develop budgets for tournaments/events.
• Design a time frame for critical actions to be taken.
• Assign planning responsibilities to staff.
• Set standards of performance, measuring actual performance and taking of corrective action.
• Apply the parameters of the principles guiding the law of contract and sale.
• Apply the parameters of legislation governing labour practice.
• Apply the parameters of legislation governing labour practice.

Associated Assessment Criteria for Exit Level Outcome 2

• Conduct environmental scanning and competitor analysis to identify opportunities and threats.
• Conduct an internal audit to identify strengths and weaknesses.
• Apply market -forecasting techniques to determine potential demand.
• Demonstrate an understanding marketing research procedures to conduct feasibility studies.
• Obtain consensus on marketing objectives.
• Conduct market segmentation to analyse the potential market.
• Apply criteria to select segments as target markets.
• Position the offering in the perception of the target market as having a differential advantage over competing products/services.
• Develop product/service features to meet the requirements of target markets.
• Develop a distribution network to allow access to target markets.
• Formulate pricing and discount policy.

Associated Assessment Criteria for Exit Level Outcome 3

• Establish perception of constituent of the organisation and its products/services.
• Apply the research process to obtain relevant information for corporate.
• Develop a corporate image strategy Identify all constituents of the organisation.
• Select appropriate media strategies to communicate with constituents.
• Maintain press relations to ensure coverage of news worthy incidents/events.
• Prepare press releases.

Associated Assessment Criteria for Exit Level Outcome 4

• Apply sociological theories to the sport environment.
• Apply principles of psychology for a variety of sport situations.
• Execute psychological techniques to enhance sport performance in a variety of sport situations.

Integrated Assessment.

Both formative and summative assessments are integral components of all modules within the qualification and have application to both traditional summative and continuous assessment, ensuring overall applied competence. All teaching and learning activities in the qualification are aligned to the assessment approach of the individual modules indicating a constructive alignment approach in the design of the qualification. The assessment activities form an integral part of the teaching and learning process and are systematically and purposefully used to generate data for grading. Timely feedback provided to the learners forms part of the assessment strategy of the institution and is used to inform teaching and learning and to improve the curriculum. Learning outcomes in all modules give an indication as to what will be assessed in the module and thus ensures constructive alignment of the modules within the qualification.