Diploma in Public Relations and Communication
Purpose:
Source: SAQA official qualification record. Yiba Verified does not own the underlying qualification data shown on this page.
Qualification type
Diploma (Min 360)
Credits
360
Sub-framework
HEQSF - Higher Education Qualifications Sub-framework
Providers listed
1
Qualification snapshot
Official qualification identity fields captured from the qualification record.
Originator
University of Johannesburg
Quality assurance functionary
CHE - Council on Higher Education
Field
Field 03 - Business, Commerce and Management Studies
Subfield
Public Relations
Qual class
Regular-Provider-ELOAC
Recognise previous learning
Y
Important dates
These dates are carried directly from the qualification record.
Registration start
2024-07-01
Registration end
2027-06-30
Last date for enrolment
2028-06-30
Last date for achievement
2033-06-30
Purpose and entry context
Official SAQA text formatted for easier reading.
Purpose and rationale
Purpose
The qualification intends to develop in a person the competence to plan and execute public relations and communications activities.
Rationale
Entry requirements and RPL
Recognition of Prior Learning
The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.
Entry Requirements
The minimum entry requirement for this qualification is
- Senior Certificate, NQF Level 4 granting access to diploma studies.
- National Senior Certificate, NQF Level 4 granting access to diploma studies.
- National Certificate Vocational, NQF Level 4 granting access to diploma studies.
Structure and assessment
Qualification rules, exit outcomes, and assessment criteria from the SAQA record.
Exit level outcomes
- Execute specialised public relations activities.
- Produce communication media for public relations context.
- Use theory to shape the broader context in which a public relations practitioner functions.
- Use administration and leadership qualities as a public relations professional.
- Display responsible decision-making using critical and creative thinking in identifying and solving problems.
- Organise and manage oneself and one's activities responsibly and effectively.
- Collect, analyse, organise and critically evaluating information.
- Effectively communicate using visual, mathematical and language skills in the modes of oral and written persuasion.
- Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.
- Reflect on and exploring a variety of strategies to learn more effectively.
- Be culturally and aesthetically sensitive across a range of social contexts.
- Work effectively with others as a member of a team.
- Develop entrepreneurial opportunities.
Associated assessment criteria
The following associated assessment criteria apply across all Exit Level Outcomes
- Plan and execute an extensive public relations programme.
- Define public relations problems in various contexts.
- Present a budget and implementation for the South African environment.
- Draw up a strategic communications plan for an organisation or department.
- Affiliate a variety of media sources with the various public relations activities utilising written and visual elements.
- Select and evaluate the various theories and effects of modern communication strategies.
- Demonstrate knowledge of concepts and trends, and associate them with existing and future issues and developments within the industry.
- Monitor economic, political and social change.
- Achieve departmental objectives.
- Control the budget for a public relations department/consultancy.
- Achieve results through the efforts of other people.
- Facilitate decision making.
Integrated Assessment
Formative assessment
Continuous learning progress assessment.
Performance assessments tasks on an integrated variety of knowledge, skills and values.
Summative assessment
Written examination of mastery of theoretical/academic component of learning.
Portfolio assignments.
Progression and comparability
Articulation options
This qualification allows possibilities for both vertical and horizontal articulation.
Horizontal Articulation
- Diplomas in the Public Relations field, NQF Level 6.
Vertical Articulation
- Advance Diploma in Public Relations Management, NQF Level 7.
- Bachelor of Arts in Public Relations Management, NQF Level 7.
International comparability
This qualification compares with the following international qualifications in terms of the range of competencies in the learning content offered.
Providers currently listed
This reflects provider names published on the official record. It is useful for qualification discovery, but it should not be treated as a substitute for checking the relevant quality body’s latest provider status.
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