Diploma in Public Relations
The purpose of the qualification is intended to develop in a person the competence to plan and execute public relations and communications activities.
Source: SAQA official qualification record. Yiba Verified does not own the underlying qualification data shown on this page.
Qualification type
Diploma (Min 360)
Credits
360
Sub-framework
HEQSF - Higher Education Qualifications Sub-framework
Providers listed
1
Qualification snapshot
Official qualification identity fields captured from the qualification record.
Originator
Nelson Mandela University
Quality assurance functionary
CHE - Council on Higher Education
Field
Field 03 - Business, Commerce and Management Studies
Subfield
Public Relations
Qual class
Regular-Provider-ELOAC
Recognise previous learning
Y
Important dates
These dates are carried directly from the qualification record.
Registration start
2024-07-01
Registration end
2027-06-30
Last date for enrolment
2028-06-30
Last date for achievement
2033-06-30
Purpose and entry context
Official SAQA text formatted for easier reading.
Purpose and rationale
The purpose of the qualification is intended to develop in a person the competence to plan and execute public relations and communications activities.
Entry requirements and RPL
Recognition of Prior Learning (RPL)
Access may be granted, through the Recognition of Prior Learning (RPL), to learners who do not meet the minimum entry requirements.
Entry Requirements
- A qualification at Level 5 in Public Relations.
- National Senior Certificate, Level 4 granting access to Diploma studies Senior Certificate, Level 4 with Matriculation exemption.
- National Certificate Vocation, Level 4 with a relevant specialisation, granting access to Diploma studies.
Structure and assessment
Qualification rules, exit outcomes, and assessment criteria from the SAQA record.
Exit level outcomes
- To execute specialised public relations activities.
- To produce communication media for public relations context.
- To use theory to shape the broader context in which a public relations practitioner functions.
- To use administration and leadership qualities as a public relations professional.
Associated assessment criteria
1.1. Demonstrate the ability to plan and execute the seven steps of the public relations programme including specialised budget activities.
1.2. Demonstrate the ability to address problems in corporate, consultancy, public sector and non-profit contexts.
1.3. Apply the principles of budgetary control.
1.4. Demonstrate the ability to assess a given situation, plan and implement strategies to communicate with all stakeholders.
2.1. Analyse, produce and review articles and identify trends in the field of public relations.
- Plan, produce and control placement of corporate advertising.
- Apply all modern media techniques.
3.1. Demonstrate how the various communication theories affect the practice of public relations
3.2. Apply knowledge related to concepts and trends affecting the profession.
3.3. Apply proactive interventions to address changes in economic, political and social issues.
4.1. Execute interdepartmental functions in an organisation on a day-to-day basis.
4.2. Apply the principles of project management within the public relations context.
4.3. Apply professional people skills.
4.4. Demonstrate participative management techniques.
Integrated Assessment
Formative Assessment
Continuous learning progress assessment.
Performance assessments tasks on an integrated variety of knowledge, skills and values.
Summative Assessment
Written examination of mastery of theoretical/academic component of learning.
Portfolio assignments.
Progression and comparability
Articulation options
Horizontal Articulation
- Diploma in Public Relations and Communication, Level 6.
Vertical Articulation
- Advanced Diploma in Public Relations Management, Level 7.
Providers currently listed
This reflects provider names published on the official record. It is useful for qualification discovery, but it should not be treated as a substitute for checking the relevant quality body’s latest provider status.
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