Diploma in Marketing
The qualifying learner will be able to develop and apply marketing and sales related plans, policies and strategies in small, medium and micro enterprises independently or under supervision in larger organisations, in a range of marketing positions in both profit and non-profit seeking organisations.
Source: SAQA official qualification record. Yiba Verified does not own the underlying qualification data shown on this page.
Qualification type
Diploma (Min 360)
Credits
360
Sub-framework
HEQSF - Higher Education Qualifications Sub-framework
Providers listed
1
Qualification snapshot
Official qualification identity fields captured from the qualification record.
Originator
Nelson Mandela University
Quality assurance functionary
CHE - Council on Higher Education
Field
Field 03 - Business, Commerce and Management Studies
Subfield
Marketing
Qual class
Regular-Provider-ELOAC
Recognise previous learning
Y
Important dates
These dates are carried directly from the qualification record.
Registration start
2024-07-01
Registration end
2027-06-30
Last date for enrolment
2028-06-30
Last date for achievement
2033-06-30
Purpose and entry context
Official SAQA text formatted for easier reading.
Purpose and rationale
The qualifying learner will be able to develop and apply marketing and sales related plans, policies and strategies in small, medium and micro enterprises independently or under supervision in larger organisations, in a range of marketing positions in both profit and non-profit seeking organisations.
Entry requirements and RPL
Recognition of Prior Learning (RPL)
Access may be granted, through the Recognition of Prior Learning (RPL), to learners who do not meet the minimum entry requirements.
Entry Requirements
- A qualification at Level 5 in Marketing.
- National Senior Certificate, Level 4 granting access to Diploma studies.
- Senior Certificate, Level 4 with Matriculation exemption.
- National Certificate Vocation, Level 4 with a relevant specialisation, granting access to Diploma studies.
Structure and assessment
Qualification rules, exit outcomes, and assessment criteria from the SAQA record.
Qualification rules
The qualification contains the following modules
1.
- Develop a sales plan for a given context (20 Credits) Level 6.
- Provide clear descriptions/plans of how sales teams/forces can be managed (20 Credits) Level 6.
2.
- Develop a strategic marketing plan for a given context at a business level in at least two specialised sectors (8 Credits) Level 6.
- Develop a product plan for a given context (8 Credits) Level 6.
- Develop a pricing plan for a given context (8 Credits) Level 6.
- Develop a distribution plan for a given context (8 Credits) Level 6.
- Develop a promotion plan for a given context (8 Credits) Level 6.
3.
- Conduct secondary research (10 Credits) Level 6.
- Draw up a marketing research brief (10 Credits) Level 6.
- Conduct primary research (10 Credits) Level 6.
- Use marketing research information (10 Credits) Level 6.
Exit level outcomes
- Apply the principles of sales management in different marketing contexts.
- Integrate and apply the principles of strategic marketing management in different marketing contexts.
- Apply the principles of marketing research in different marketing contexts.
Associated assessment criteria
1.
- A situation analysis relevant to a context is conducted.
- The plan addresses the issue of the context, provides a solution to the problem of the context realistically and communicates clearly both the problem and solution.
- For a given problem, an appropriate plan to manage a sales team/force is provided.
- A given context is critically analysed and evaluated taking into account sales management principles.
2.
- A situation analysis is performed.
- The plan is strategic in that it addresses the issues of the context realistically.
- The product plan addresses the issues of the context identified in a needs analysis and provides a solution to the needs of the context.
- Conduct a situation analysis.
- The pricing plan is realistic and appropriate for the context.
- Conduct a situation analysis.
- The distribution plan is realistic and appropriate for the context.
- Conduct a situation analysis.
- The promotion plan is realistic and appropriate for the context.
3.
- Describe the principles and procedures of secondary research.
- Submit a report on secondary research in a given context.
- Write a clear and succinct marketing research brief.
- Design and conduct a marketing research survey/project.
- Interpret, draw conclusions and make recommendations on marketing research information in a given context.
Integrated Assessment
Various forms of assessment are used such as learning, assignments, tests, case studies and examinations as a summative form of assessment.
Progression and comparability
Articulation options
Horizontal Articulation
- Diploma in Commerce in Marketing Management, Level 6.
- Diploma in Marketing and Public Relations, Level 6.
Vertical Articulation
- Bachelor of Marketing, Level 7.
- Advanced Diploma in Marketing, Level 7.
Providers currently listed
This reflects provider names published on the official record. It is useful for qualification discovery, but it should not be treated as a substitute for checking the relevant quality body’s latest provider status.
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