Diploma in Marketing

Purpose

The Diploma will ensure that on achieving the qualification you will have attributes required in most business and organisational fields that take a lead in creating value and ensuring customer satisfaction through:

• Leading the strategy of the business that talks to the mission and objectives.
• Establishing the link between the company mission and the tactics it uses.
• Crafting and executing the company's strategies that sets it apart from competitors.
• Be involved in continuous improvement of the organisation through new initiatives.

Any individual with this Diploma could be an asset in business whether it is a new or well established business as will be able to integrate various management aspects of the organisation.

Rationale

The qualification needs specific learning pathways which provide benefits in that when you complete the study the competencies allow you to be able to understand basic levels across the business and marketing field which include the following:

• The Nature of marketing as a business function and relationship with customers.
• Understanding and analyse the consumers decision making components.
• The market and how it helps marketers selecting the customers to serve.
• The concept of the marketing mix and how each component fits in.
• The environment that affects the market be it internal or external.
• The market forces of supply and demand.
• Understanding the legal requirements in the market place.
• The analysis and interpretation of financial statements.
• Communication in a variety of social, business and professional context.

Holding a Diploma in Marketing exposes a learner to a variety of fields and subjects which assist to have required competencies in an organisation to formulate and lead strategies as the Diploma exposes individuals in fields of accounting, statistics, economics, commercial law, research, selling, strategies, leadership, advertising, integrated marketing communication and public relations.

Recognition of Prior Learning (RPL)

Applicants who have done Marketing N6 at a Technical and Vocational Education and Training (TVET) College as well as applicants who can prove with well-documented evidence that they have practically done what is covered in theory are appropriately credited with courses that are equivalent to what they have already achieved.

Entry Requirements

• The minimum entry requirements to the qualification must be stated. The entry requirements should be aligned to the approved institutional/provider admissions policies and to national legislation. Reference to the policy and where it can be accessed should be made.

There must be coherence between the constituent parts (modules, subjects, courses) of the qualification. Please provide details of the credit allocation for each module and indicate the compulsory and optional modules, subjects or courses at each level.

Level 6

• Marketing I, 24 Credits.
• Personal Selling, 24 Credits.
• Economics, 24 Credits.
• Communication, 24 Credits.
• Accounting, 24 Credits.
• Marketing II, 24 Credits.
• Consumer Behaviour I, 24 Credits.
• End User Computing, 24 Credits.
• Mercantile Law, 24 Credits.
• Qualitative Techniques, 24 Credits.
• Marketing III, 30 Credits.
• Sales Management, 30 Credits.
• Advertising and Sales Promotions, 30 Credits.
• Marketing Research, 30 Credits.

Exit Level Outcome 1

• Fundamental and practical knowledge of understanding related to Marketing as a subject.
• Coordination of concept and practical which will enable the fundamentals selling principles.
• Fundamentals of demand and supply within the financial statement.
• Contributes to the overall understanding of how the strategy level is engaged.
• Fundamental and practical understanding of data collection and analysis and able to present in a technological way.
• Combining the fundamental strategy to selling, promotion and advertising.
• Combining Marketing Research with analysis of integrated marketing communication.

Associated Assessment Criteria for Exit Level Outcome 1

• Looking at the nature of Marketing as a business function.
• The process through which an individual goes through the buying decision.
• Ability to design data collection instruments.
• Application of strategic marketing in all activities.
• Understand project approach to conducting Marketing Research.
• Having a complete picture of the curriculum with regard to operating as a marketer.

Integrated Assessment

The formative assessment used in the Diploma gives a learner an opportunity to reflect the required competencies throughout the year and is structured as follows, 20% for the first test, 30% for the second test and 50% for the third test. All this culminate to the year mark for the learner. In some cases, instead of the tests, assignments are utilised for the assessment, which could either be individual or group assignments.

Depending on the choice of the lecturer, others prefer mixing the tests and assignment and reformulate the structure which in the end will lead to the year mark which consequently contributes a minimum of 40% of the year mark.