Diploma in Graphic Design

Qualifying learner will be competent to design and produce visual communication to professional level relevant to the formal market sector.

Recognition of Prior Learning (RPL)

Access may be granted, through the Recognition of Prior Learning (RPL), to learners who do not meet the minimum entry requirements.

Entry Requirements

• Higher Certificate in Graphic Design, Level 5.
• National Senior Certificate, Level 4 granting access to Diploma studies.
• Senior Certificate, Level 4 with Matriculation exemption.
• National Certificate Vocation, Level 4 with a relevant specialisation, granting access to Diploma studies.

1. Research and develop a creative brief, which meets a client's visual communication needs in the marketing of a formal business.
2. Visualise original ideas, which meet the requirements of a creative brief.
3. Design the components of a visual communication campaign to give expression to the original concept.
4. Direct and prepare the production of the design in accordance with professional technical requirements and media specifications.
5. Apply professional ethics and practice in business finance and communication.

1.1.

• The key subject is stated.
• Problems are identified.
• Targets and objectives are clearly identified and stated within the context of marketing and advertising principles.

1.2.

• Appropriate information sources are located.
• Appointments are set up.
• Interviews are to the point.
• Outcomes are accurately recorded.

1.3.

• Research is carried out and findings are analysed using appropriate research methodology.

1.4.

• Data is synthesised in a clearly written report.
• A creative brief containing a work plan and strategy is prepared for client approval.

1.5.

• Costs are reasonably estimated taking into account creative and production expenses.

2.1.

Relevant historical and theoretical models are assessed and contextualised.

2.2.

• A variety of visual ideas which answer the brief are drawn using creative methods based on historically appropriate contexts and workable theoretical models.

2.3.

• Visual ideas are grouped and evaluated.
• The most effective ideas are selected.

3.1.

• Letterforms are chosen in keeping with the visual concept.
• Words are arranged for optimal expression and clarity of meaning.

3.2.

• Pictorial and/or symbolic imagery is originated which will effectively convey the concept.

3.3.

• The original images are combined with the chosen letterforms to give an accurate presentation of the finally produced communication.

3.4.

• The effectiveness of the design presentation is tested on the target group.

3.5.

• The design is refined in accordance with the feedback received.

4.1.

• The final design is prepared for production in accordance with the technical requirements of the media.

4.2.

• Production components are specified.

4.3.

• Specialist suppliers of components are sourced and selected.
• Selected suppliers are briefed and directed in accordance with the production requirements.

4.4.

• The quality of the production of the final design is checked against the specifications.

5.1.

• Client-presentations are made clearly and confidently.

5.2.

• Invoicing and receipting are correctly carried out.
• Income and expenditure are clearly stated to determine profitability of project.

5.3.

• Physical studio aspects are planned and managed effectively.

5.4.

• Project records are kept and maintained in orderly manner for future access.

Integrated Assessment

Formative Assessment

• Written and oral tests.
• Evaluation of studio-laboratory practice.
• Practical assignments.
• Interdisciplinary projects.
• Group projects.

Summative Assessment

• Controlled projects.
• Portfolio presentations.
• Panel assessment of year's work.
• Written and oral tests.