Bachelor of Social Science in Management and Communication Studies

The purpose of the qualification is to educate and to train learners in the knowledge and skills necessary for effective communication in places of work. The emphasis is on management in human resources. The qualification directs itself at a range of careers including sales and marketing, personnel work, public relations, front jobs in companies, tourism, and diplomatic work. The qualification teaches learners to build relationships with others, communicate effectively, work collectively in teams, persuade, negotiate and generate ideas in the world of work.

Recognition of Prior Learning (RPL)

The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

Entry Requirements

The minimum entry requirement for this qualification is

• Senior Certificate, NQF Level 4 with endorsement.
• National Senior Certificate, NQF Level 4 granting access to Bachelor's studies.
• National Certificate Vocational, NQF Level 4 granting access to Bachelor's Studies.

1. Demonstrate a critical understanding of the processes and functions of human resource management in modern society with a particular understanding of the working environment in South Africa.
2. Demonstrate efficient English language communication skills related to the world of work.
3. Demonstrate principles and conventions of intercultural communication in a multilingual and multicultural society.
4. Understand strategic corporate communications (understanding of the marketing communication interface).
5. Understand new technologies.
6. Demonstrate concepts and practice of industrial, organisational and labour studies.
7. Demonstrate computer literacy skills.

The following associated assessment criteria apply across all Exit Level Outcomes

• Demonstrate a thorough knowledge of the general field of enquiry;
• Reveal a detailed knowledge of specific areas of enquiry in the qualification;
• Analyse components/issues/factors and structures about the various areas of the field of knowledge;
• Learn thorough knowledge of current critical debates;
• Contextualise theories and practices within the social environment and geo-political situation of South Africa;
• Be familiar with information technology and current research methodologies at the appropriate level;
• Work efficiently in groups;
• Communicate findings at an appropriate level, both orally, in writing and with the use of visual/graphic aids.

Integrated assessment

Integrated assessment appropriately incorporated to ensure that the purpose of the qualification is achieved

The institution is currently reforming its assessment strategies to include the assessment of applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations serve to assess the integration of all/most of the learning outcomes for each module in a qualification.