Bachelor of Commerce in Tourism Management

The primary purpose of the qualification is to provide qualifiers with graduate-level knowledge, specific skills, applied competence and the necessary attitudes in the fields associated with commerce and industry that prepare them to be lifelong learners, employable workers/entrepreneurs and contributors to society and the business community.

The second purpose of the qualification is to provide South Africa (and other countries) with functional managers at the middle management level in all sectors of the economy.

A further purpose of the qualification is to provide graduates with a self-sustaining understanding of the process whereby productive resources are mobilised and utilised with a view to being gainfully employed in serving the material needs of society in a globalised world.

Recognition of Prior Learning (RPL)

RPL assessment: The module may be awarded in part through the Recognition of Prior Learning through formal qualifications. RPL will be conducted in accordance with the University of South Africa (Unisa) RPL Policy and procedures. Applicants may submit a portfolio of evidence or write an examination, the latter being preferable.

Entry Requirements

The minimum entry requirements are

A National Senior Certificate (Degree endorsement), with an achievement Rating of 4 (50 - 59%) or better in the language of learning and teaching, and either Mathematics with a rating of 3 (40 - 49%) or better, or Mathematics Literacy with a rating of 6 (70 - 79%) or better. A student who 6 (70 - 79%) or better. A student who does not qualify in terms of the statutory or additional requirements, may follow Institution's alternative pathways or apply for admission to an appropriate Diploma or alternatively for a Vocational Higher Certificate.

This qualification consists of compulsory modules at Levels 5, 6 and 7 totalling 540 Credits.

Compulsory Modules, Level 5, 84 Credits

• Business Management IA, 12 Credits.
• Customer Service in Tourism, 12 Credits.
• Commercial Law IA, 12 Credits.
• Financial Accounting principles, Concepts and procedures, 12 Credits.
• Quantitative Modelling I, 12 Credits.
• Economics IA, 12 Credits.
• Primary Factors of Tourism, 12 Credits.

Compulsory Modules, Level 6, 156 Credits

• Business Management IB, 12 Credits.
• Economics IB, 12 Credits.
• Secondary Factors of tourism, 12 Credits.
• Financial Accounting reporting, 12 Credits.
• Economics of Tourism, 12 Credits.
• Contemporary Management issues, 12 Credits.
• General Management, 12 Credits.
• Consumer Behaviour, 12 Credits.
• Essentials of Marketing, 12 Credits.
• Introduction to Entrepreneurship and Small Business Management, 12 Credits.
• Transport for Tourism, 12 Credits.
• Human Resource Management for Line Managers, 12 Credits.
• Geography of Tourism, 12 Credits.

Compulsory Modules, Level 7, 120 Credits

• Hospitality Management, 12 Credits.
• Ecotourism, 12 Credits.
• Special Interest Tourism, 12 Credits.
• Tourism Distribution, 12 Credits.
• Tourism Governance, 12 Credits.
• Air Transport for Tourism, 12 Credits.
• Entrepreneurship and small Business Management, 12 Credits.
• Marketing Applications, 12 Credits.
• Strategic Implementation, 12 Credits.
• Strategic Planning, 12 Credits.

1. Identify, analyse, formulate, and serve the commercial and economic needs of individuals and society creatively and innovatively.
2. Work effectively with others as a member of a team, group, organisation, community, and contribute to the group output in tasks growing out of the business, commerce and management fields.
3. Manage and organise her or his activities and life responsibility and effectively, including her or his studies within the distance context.
4. Collect, analyse, organise and critically evaluate information, as required in the pursuit of the Bachelor of Commerce (BCom).
5. Communicate effectively using visual, mathematical and / or language skills in the modes of written presentation.
6. Use science and technology effectively and critically, showing responsibility towards the environment and health and well-being of others, in community, national and global contexts.
7. Demonstrate an understanding of the world as a set of related systems by recognising that problem solving contexts do not exist in isolation, and by acknowledging their responsibilities to those in the local and broader community.

The following Associated Assessment Criteria will be assessed across the Exit Level Outcomes in an integrated manner.

• Identify needs by means of exploring and critically evaluating abstract and personal situations.
• Solve problems by generating alternative strategies for dealing with those problems.
• Overcome communication problems creatively.
• Critically evaluate various viewpoints and compare them to own views.
• Offer evidence in a variety of ways (from theoretical knowledge base, from experiential base, etc) to support their stated views.
• Identify needs and opportunities in their own lives.
• Identify needs and opportunities in business by use of case studies, primary research projects, etc.
• Identify and solve concrete and abstract problems by drawing upon the theoretical knowledge and experiential base of individual disciplines in the fields of Business, Commerce and Management.
• Identify and solve concrete and abstract problems by drawing upon their own experience base.
• Identify and propose ways to serve business and societal needs in a variety of routine and non-routine contexts within broad parameters of the Business, Commerce and Management fields.
• Use their knowledge and experience to offer suggestions for solving problems at a community, national, international and global level.
• Analyse the global, national and local community in terms of problems, needs, opportunities.

Integrated Assessment

1. Formative Assessment: Learning and assessment are integrated. The study guides, as a rule, contain self-assessment tasks with feedback. The scheme of work includes assignments which may be self-assessed base on the learning material and students are given feedback. The process is continuous of focuses on smaller sections of the work and limited numbers of outcomes.
2. Summative Assessment: Examinations, or equivalent assessment such as a portfolio of evidence assess a representative selection of the outcomes practised and assessed in the formative stage. Summative Assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module.