Bachelor of Commerce in Marketing Management

Purpose

The primary purpose of this qualification is to provide qualifying learners with intellectual competencies and practical skills in the acquisition, analysis, interpretation and application of basic and advanced marketing management principles in the different functional units of the business organisation. Learners will be able to reflect on their managerial decisions and applications to assess the effect thereof in the holistic context of marketing management as a practice. This qualification will also provide learners with competencies in the field of Marketing Management by:

1. Enabling learners to develop their intellectual and moral capacity, as well as an understanding of the business, economic and marketing environment.
2. Enabling learners to acquire conceptual and critical thinking skills as well as the ability to think independently and innovatively.
3. Building a foundation for further postgraduate studies, specialising in Marketing Management and to lay the foundation for an appreciation of life-long learning.

Rationale

The learner will obtain applied competence in market research, consumer service, marketing panning and strategy formulation, developing and changing an integrated marketing communication campaign. The Degree will develop the knowledge of the learner in preparation for a career in the marketing field, as well as to provide a basis for further learning.

Recognition of Prior Learning(RPL)

Recognition of Prior Learning in the case of learners not complying with the formal entry requirements will be conducted in accordance with the policy and guidelines of the University concerning the recognition of other forms of formal, informal and non-formal learning and experience. Recognition takes place only where prior learning corresponds to the required National Qualifications Framework(NQF) Level, and in terms of applied competencies relevant to the content and outcomes of the qualification. Through Recognition of Prior Learning students may gain access, or advance placement, or status recognition on the condition that they continue their studies at this University.

Entry Requirements

The minimum entry requirement for this qualification is the

• National Senior Certificate National Qualifications Framework(NQF) Level 4.

This qualification comprises of compulsory and elective modules at National Qualifications Framework(NQF) Level 5, 6 and 7 totalling at 398 Credits.

Compulsory Modules, Level 5, 110 Credits

• Economics 1A, 12 Credits.
• Business Management 1B, 16 Credits.
• Analytical Techniques B, 15 Credits.
• Economics 1B, 12 Credits.
• Analytical Techniques A, 15 Credits.
• Marketing Management 1B, 12 Credits.
• Marketing Management 1A, 12 Credits.
• Business Management 1A, 16 Credits.

Elective Modules, Level 5, 24 Credits

• Accounting 1A, 12 Credits.
• Accounting 1B, 12 Credits.

OR

• Accounting A, 12 Credits.
• Accounting B, 12 Credits.

Compulsory Modules, Level 6, 108 Credits

• Logistics Management 2A, 16 Credits.
• Business Management 2B, 16 Credits.
• Business Management 2A 16 Credits.
• Marketing Management 2B, 14 Credits.
• Financial Management 2C, 16 Credits.
• Marketing Management 2C, 14 Credits.
• Logistics Management 2B, 16 Credits.

Elective Modules, Level 6, 28 Credits (Choose 2)

• Economics 2A, 12 Credits.
• Economics 2B, 12 Credits.
• Accounting 2B, 16 Credits.
• Accounting 2A, 16 Credits.

Compulsory Modules, Level 7, 112 Credits

• Logistics Management 3B, 16 Credits.
• Business Management 3A, 16 Credits.
• Marketing Management 3B, 16 Credits.
• Marketing Management 3C, 16 Credits.
• Business Management 3B, 16 Credits.
• Logistics Management 3A, 16 Credits.
• Marketing Management 3A, 16 Credits.

Elective Modules, Level 7, 16 Credits (Choose One)

• Commercial Computer Systems, 16 Credits.

OR

• Business Communications, 16 Credits.

1.The learner has an in-depth theoretical and applied knowledge of at least one major discipline within the broad area of commerce; and in addition has a foundational knowledge in a range of core disciplines, such as mathematics, statistics, management, human resource management, accounting, economics, marketing, information systems and commercial law.

2.The learner has the ability to access, research, assess, evaluate and synthesise and communication information relevant to commerce, appropriately and effectively. The learner is able to demonstrate reasoning skills, critical analysis, effective communication and problem solving.

3.The learner is computer literate; demonstrates the importance of keeping abreast of new developments in Information and Communications Technology (ICT) and can apply ICT to a range of business and management situations.

4.The learner is able to work effectively as an individual, in multicultural teams and in multidisciplinary environments.

5.The learner is competent to engage in life-long learning through the exercise of fundamental learning skills and understand the requirements to maintain continues competence and keep abreast of the changing business, financial and policy environment which brings ever new methods, techniques, and competitive challenges.

6.The learner is ethical and aware of the importance of professional code of conduct and sound corporate governance and of the necessity to apply professional ethics in the world of work.

7.The learner has the ability to manage and organise his/her own professional activities and on the basis of fundamental knowledge and skills acquired in the qualification is able to proceed to further professional education and examinations.

The following Associated Assessment Criteria will be used in an integrated manner across the Exit Level Outcomes

• Identify and solve problems in the field of marketing management correctly by applying the relevant theoretical principles and reflect on the application made according to standards.
• Plan and exercise research in the field of marketing management according to standards, including the gathering, analysing, synthesising and interpretation of information on marketing management issues correctly by utilising the relevant theoretical research principles and reflect on the research undertaken.
• Communicate according to standards effectively, orally and in writing with the different role players in the field of marketing management. Apply by applying the theoretical principles of communication and reflect on the application made.
• Develop a theoretical and practical macro-vision of marketing management nationally and internationally according to standards.
• Organise and co-ordinate resources and opportunities in the field of business applying the relevant theoretical aspects and reflect on the application made (entrepreneurship), as well as accept responsibility for their own activities in the field of marketing management to effectively and responsibly.
• Demonstrate, according to standards, acceptable responsibility for their own learning activities in the field of marketing management according to acceptable standards.
• Practice acceptable social sensitivity in the relationship with others and work effectively in a self-directed team by implementing the relevant theory and reflect on the implementation made.
• Utilise according to standards, appropriate technology (in creating sound management information systems) effectively in the marketing management environment according to acceptable standards.
• Explore different effective learning strategies, according to standards, in order to acquire the different capabilities of marketing management according to acceptable standards.
• Promote responsible global citizenship, according to standards, through their approach/attitude towards the holistic application of management capabilities in business according to acceptable standards.
• Practise social, cultural and aesthetic sensitivity, according to standards, towards the people of the different business communities and the role players in the business industry, according to acceptable standards by applying the appropriate theoretical principles and reflect on the application made.
• Demonstrate the acceptable employment seeking skills, according to standards, for entry into the different sectors of the business industry, according to standards. by applying the theoretical principles of employment seeking skills and reflect on the application thereof.

Integrated Assessment

The qualification is coherently aligned in that all teaching, learning and assessment activities are linked to module and qualification outcomes. Assessment methods are varied and includes summative and formative assessment to enhance applied competence from learners and facilitate authentic assessment and learning. Assessment will not only be used to determine whether outcomes were achieved, but also to generate data for grading and provide feedback in order to improve the curriculum. For all the assessment purposes to be achieved, formal semester tests, practical assignment and written exam will be used.