Bachelor of Commerce Honours in Marketing Management

The primary purpose of this qualification is to provide qualifying learners with a B.Com Hons (Marketing Management) and to develop the applied competence of the learner in the mastering, analysis, interpretation and application of marketing management principles in preparation for a career in the marketing field as well as to provide a basis for further learning. Learners must be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. This Degree enable learners to enter the marketing field in middle management positions such as brand managers, market researchers, client and account managers, relationship managers, media planners as well as marketing consultants.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning in the case of learners not complying with the formal entry requirements will be conducted in accordance with the policy and guidelines of the University concerning the recognition of other forms of formal, informal and non-formal learning experience. Recognition takes place only where prior learning corresponds with the required NQF-level, and in terms of applied competencies relevant to the content and outcomes of the qualification. Through Recognition of Prior Learning learners may gain access, or advanced placement, or recognition of status, on condition that they continue their studies at this University.

Entry Requirements

The minimum entry requirements for this qualification is

• Bachelor of Commerce in Marketing, NQF Level 7.

Or

• Bachelor of Commerce in Business Management, NQF Level 7.

The learners should be able to

1. Demonstrate their competence at applying the basic theoretical principles of Marketing Management in problem identification and solving correctly and reflect on the application made on the process of problem solving.
2. Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken. (Research skills)
3. Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made. (Communication skills)
4. Accountably develop a theoretical and practical macro-vision of marketing management nationally and globally in terms of socio-cultural, economic, institutional, technological and political macro factors reflecting on the differences among countries, even countries within the same region. (Develop a macro-vision)
5. Effectively and responsibly organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application. (Entrepreneurship)
6. Accept the responsibility for their own activities in the field of marketing management and learning by solving case studies and completing individual assignments. (Self-responsibility skills)
7. Practice acceptable social sensitivity in the relationships with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof. (Team ship)
8. Utilise appropriate management information system effectively in the marketing management environment as a bases for sound managerial decision-making. (Technological and environmental literacy)
9. Explore different effective learning strategies to acquire the different competencies of a marketing manager. (Explore learning strategies)
10. Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities. (Promoting citizenship)
11. Practice acceptable social, cultural and aesthetic sensitivity towards the people of the business communities and the community at large by applying the appropriate theoretical principles of marketing management and reflect on the application made within the context of cultural diversity. (Cultural and aesthetic sensitivity).
12. Acquire acceptable employment seeking skills for entry into the different sectors of the business industry, utilising the theoretical principles of marketing management and reflect on the application thereof. (Employment seeking skills)

Associated Assessment Criteria for Exit Level Outcomes 1

Can the learners demonstrate their ability to identify and solve problems in the field of marketing management correctly by applying the relevant theoretical principles and reflect on the application made according to standards? (Problem solving skills).

Associated Assessment Criteria for Exit Level Outcomes 2

Are the learners able to plan and exercise research in the field of marketing management according to standards, including the gathering, analysing, synthesising and interpretation of information on marketing management issues correctly by utilising the relevant theoretical research principles and reflect on the research undertaken? (Research skills).

Associated Assessment Criteria for Exit Level Outcomes 3

Can the learners communicate according to standards effectively, orally and in writing, with the different role players in the field of marketing management by making the presentations, completing assignments and compiling marketing plans? (Communication skills).

Associated Assessment Criteria for Exit Level Outcomes 4

Have the learners developed an accountable theoretical and practical macro-vision of marketing management nationally and internationally according to standards? (Development of macro-vision).

Associated Assessment Criteria for Exit Level Outcomes 5

Are the learners able to effectively and responsibly organise and co-ordinate resources and opportunities in the field of marketing management applying the relevant theoretical aspects and reflect on the application made and accept responsibility for their own activities in the field of marketing management? (Responsibility skills).

Associated Assessment Criteria for Exit Level Outcomes 6

Do learners demonstrate, according to standards, acceptable responsibility for their own learning activities in the field of marketing management? (Responsibility skills).

Associated Assessment Criteria for Exit Level Outcomes 7

Can the learners practice acceptable social sensitivity in the relationship with others and work effectively in self-directed teams by implementing the relevant theory and reflect on the implementation made? (Team ship).

Associated Assessment Criteria for Exit Level Outcomes 8

Are the learners able to utilise, according to standards, appropriate technology (in creating sound management information systems) effectively in the marketing management environment? (Technological and environmental literacy).

Associated Assessment Criteria for Exit Level Outcomes 9

Are the learners able to explore different effective learning strategies, according to standards, to acquire the different capabilities of a marketing manager? (Explore learning strategies).

Associated Assessment Criteria for Exit Level Outcomes 10

Are the learners able to promote responsible global citizenship, according to standards, through their approach/attitude towards the holistic application of marketing management capabilities in business? (Promoting citizenship).

Associated Assessment Criteria for Exit Level Outcomes 11

Are the learners able to practise social, cultural and aesthetic sensitivity, according to standards, towards the people of the different business communities and the role players in the business industry by applying the appropriate theoretical principles and reflect on the application made? (Cultural and aesthetic sensitivity).

Associated Assessment Criteria for Exit Level Outcomes 12

Do the learners demonstrate the acceptable employment seeking skills, according to standards, for entry into the different sectors of the business industry by applying the theoretical principles of employment seeking skills and reflect on the application thereof? (Employment seeking skills).

Integrated Assessment

Formative assessment practices that will be implemented

Learners are continuously assessed via a practical group and class assignments, essays, presentations, informal class tests and formal modular tests in a written mode. They also have an option to do independent research that leads to scientific assignments. In addition, learners will assess themselves as well as the work of each other and reflect on the dynamics of this process.

Summative assessment practices that will be implemented

Integrated assessment, focusing on the achievement of the exit-level outcomes, will be done by means of a written 3 hour examination, one per module, towards the end of the module.