Bachelor of Business Administration in Management

Purpose

The intention of the Bachelor of Business Administration in Management is to promote the development of knowledge and skills that are required in all sub-sectors of management, to release the potential of people and to provide opportunities for people to move up the value chain and between the different sectors of the economy.

Upon completion the learner will be able to

• Use technology effectively to enhance management communication systems for business analysis purposes.
• Communicate effectively in the business environment using different communication tools and techniques.
• Analyse, design, develop and examine business management functions in the business environment.
• Understand the concepts relating to research methodology to compile a business report.

Rationale

This qualification recognises the skills and knowledge expected of stakeholders or individuals seeking positions such as leaders, middle and top level managers in the private sector. The Bachelor of Business Administration in Management should produce knowledgeable, intellectually skilled individuals who are able to contribute to improved productivity and efficiency within the organisation. Once qualified, the learner will be able to work in various areas of a business including Marketing, Sales, Customer Service, Human Resource Management, Accounting, Information and Communication Technology and Business Administration.

Graduates with this qualification will be responsible for managing people, resources and/or projects. The flexible structure of the qualification enables individuals and organisations to select learning that meets the diverse roles and contexts required by a wide range of industries.

The Bachelor of Business Administration in Management will provide a broad framework of knowledge and skills needed in industry and that are essential to progress along a career path for learners who wish to extend their range of skills and knowledge so that they can become knowledgeable workers and practitioners in management.

The Degree allows the learner to work towards a nationally recognised qualification. The qualification will accommodate both those in fulltime education and those already employed in organisations. The qualification has building blocks that can be developed further and will lead to higher level studies.

Recognition of Prior Learning (RPL)

This qualification can be achieved in part through Recognition of Prior Learning in terms of the criteria laid out in the RPL policy of the Institution. Evidence can be presented in a variety of forms, including:

• Interviews with the learner.
• Meetings/debate/conversations.
• Performance testing.
• Written and/or oral examination.
• Direct observation in the workplace.
• Examples of the learner's work drawn from the workplace, social, community or other settings in which the learner applies their learning, skill or competence.
• Testimonials of learning, skill or competence.
• A Portfolio of Evidence. All such evidence should be judged according to the general principles of assessment.

RPL can also be used to grant access to the qualification to those who do not meet the minimum entry requirements.

Entry Requirements

The minimum entry requirement for this qualification is

• Senior Certificate (SC) with endorsement.

Or

• National Senior Certificate (NSC) passed with Bachelor's Degree admission.

Or

• National Certificate Vocational (NCV), Level 4 passed with Bachelor's Degree admission.

To be awarded the qualification, learners are required to obtain a minimum of 360 Credits.

The following Level 5 modules totalling 90 Credits are compulsory

• Business Communication, 10 Credits.
• Business Management Practices I, 10 Credits.
• Economics I, 10 Credits.
• Marketing Management I, 10 Credits.
• Financial Accounting I, 20 Credits.
• Financial Management I, 20 Credits
• Human Resource Management I, 10 Credits.

The following Level 6 modules totalling 150 Credits are compulsory

• Business Information and Communication Technology, 30 Credits.
• Business Management Practices II, 20 Credits.
• Economics II, 20 Credits.
• Marketing Management II, 20 Credits.
• Financial Accounting II, 20 Credits.
• Financial Management II, 20 Credits.
• Human Resource Management II, 20 Credits.

The following Level 7 modules totalling 60 Credits are compulsory

• Business Management Practices III, 30 Credits.
• Research Methodology, 30 Credits.

Elective modules at Level 7 totalling 60 Credits

(Choose any two, each worth 30 Credits).

• Economics III.
• Marketing Management III.
• Financial Management III.
• Human Resources Management III.
• Entrepreneurship.

1. Communicate effectively in the business environment.
2. Analyse, design, develop, implement and evaluate business management functions within the business environment.
3. Interpret the principles of micro and macro-economics and their effect on business in a specific context.
4. Analyse, research and interpret the principles and components of direct and digital marketing in the corporate environment.
5. Record, summarise and report financial transactions to inform financial decisions.
6. Analyse, plan and implement core financial management practices.
7. Use technology effectively to enhance management communication systems for business analysis purposes.
8. Understand the concepts relating to research methodology and prepare a business research report.
9. Implement and evaluate key human resource management functions in a business environment.

Associated Assessment Criteria for Exit Level Outcome 1

• Various communication theories are analysed and compared.
• Various forms of business communication are described.
• The functionality of various forms of business communication within a specific business environment are compared.
• Effective communication in the business environment is illustrated.
• Skills to communicate using various computer programmes (MS Word, MS Excel, and MS PowerPoint) are demonstrated.
• Problem solving strategies are applied to various business problems.

Associated Assessment Criteria for Exit Level Outcome 2

• The principles of business management are described.
• The management function within a business framework is defined.
• The application of basic management tasks in the business environment is discussed.
• The difference between internal and external stakeholders is determined.
• A project plan for a specific project is developed.
• The management of a project in the business environment using various tools is examined.
• The ability to apply project scope, integration, communication, time, human resources, quality, cost, procurement, risk management and information technology is demonstrated.
• The validity of a project plan in terms of quality, cost, risk and timeframes is assessed.
• Service level agreements and the nature of a contract are defined and the relation between the parties involved is described.

Associated Assessment Criteria for Exit Level Outcome 3

• Basic economic terminologies are defined.
• The different types of economic systems are discussed.
• The difference between micro and macro-economics is identified and discussed.
• The principles of supply and demand in an economic framework are outlined.
• The principles of macro-economics are explained.
• The factors that determine gross domestic product, employment and interest rates are evaluated.
• The effect of different economic indicators on long-term economic growth is discussed.
• Econometric estimation issues and their implications are critically evaluated.
• Statistical tools used by economists are examined and the underlying assumptions understood.

Associated Assessment Criteria for Exit Level Outcome 4

• The concept of marketing is illustrated and defined.
• The difference between micro and macro-marketing is defined.
• The role of marketing and the marketing manager in a business environment are described.
• The competitive environment from a marketing perspective is described.
• A SWOT analysis for a specific business is performed.
• Ethical, social, cultural and legal issues in marketing communication are discussed.
• The digital framework from a marketing perspective is understood.
• The efficiency of various digital marketing channels is analysed.
• The components of a digital marketing strategy are analysed.
• The stages in the customer relationship management planning process are determined.
• The dimensions of effective customer service techniques in a specific business industry are identified.
• The difference between market research and marketing research is defined.
• Various types of marketing data for marketing research are collected and interpreted.
• A marketing research report is completed.

Associated Assessment Criteria for Exit Level Outcome 5

• Key financial accounting terminologies are defined.
• The difference between financial accounting and financial management is identified.
• The steps of the accounting cycle are illustrated.
• The role of accounting and the main users of financial information are explained.
• Technology which will enhance accounting and financial reporting processes is identified.
• The ethical issues related to the accounting profession are discussed.
• Applicable legislation guiding the accounting principles of businesses in South Africa is identified.
• The current auditing standards and acceptable practices of managerial accounting are investigated.
• The use of financial accounting information to make business decisions is analysed.
• The financial position and results in the business are communicated.

Associated Assessment Criteria for Exit Level Outcome 6

• The financial management environment is analysed.
• The theoretical and practical role of financial management in business is identified.
• The legislation governing financial planning is discussed.
• Financial forecasting methods are evaluated.
• The fundamental concepts of risk management are understood.
• The fundamental concepts of asset management are understood.
• The types of tax applicable to a business in South Africa are explained.
• The components of a budget are assessed.
• The relationship between budgets and non-financial performance measures is explained.
• A budget for a cost centre is prepared.
• The financial needs of a firm using an appropriate forecasting method are forecasted.

Associated Assessment Criteria for Exit Level Outcome 7

• The concept of business intelligence is defined.
• The concept of knowledge management is defined.
• The relationship between people, technology and organisations is illustrated.
• The different forms of knowledge within the business environment are analysed.
• A set of tools and techniques to transform data into organisational knowledge assets is analysed.
• Management communication systems for business analysis purposes are linked to knowledge management tools and techniques.
• The components of a generic business information system used in the business environment are understood.
• The development of organisational knowledge as an asset to create value within the business environment is explained.
• The purpose and benefits of organisational learning are examined.
• The value of technology for organisational development is argued.
• An argument to substantiate the use of business intelligent management systems is formulated.

Associated Assessment Criteria for Exit Level Outcome 8

• Basic business research concepts are described and critically analysed.
• Various research approaches are identified.
• The basic aspects related to research methodology and statistical techniques are applied.
• The research process is analysed.
• The principles of ethics in a research project are applied.
• The ability to review relevant literature is demonstrated.
• A research question is formulated.
• Various forms of research are evaluated.
• Relevant data which is meaningful to a specific research purpose is gathered.
• The research process in the field of management is integrated by preparing a relevant research report.

Associated Assessment Criteria for Exit Level Outcome 9

• The function of Human Resource Management in the business environment is discussed.
• The of Human Resource life cycle in a generic business environment is illustrated.
• The relevant employment legislation for South African business (Basic Conditions of Employment Act, Labour Relations Act, and Employment Equity Act) is understood.
• A job analysis is conducted.
• Job descriptions for positions are developed.
• The elements of the recruitment process are discussed.
• The effectiveness of a range of selection methods is compared.
• The components of an employment contract are analysed.
• A contract of employment is evaluated against the legislative requirements for employment contracts.
• Organisational goals and objectives are evaluated in order to develop a strategic human resource plan.
• The possibilities of maximising existing skills in the organisation are evaluated by implementing career and succession planning.
• Transformative learning processes and strategic thinking are appraised to facilitate healthy organisational change.

Integrated Assessment

The Institution has a comprehensive integrated assessment policy in place which is fully implemented throughout the duration of the qualification.

Formative and Summative Assessment

Formative Assessment

Formative assessment is a self-reflective process that intends to promote learner attainment. Assessment during the year will consist of a combination of assessments (including activities such as tests, case studies, and an assignment per subject) to be submitted to and assessed by the assessors.

Summative Assessment

Summative assessment refers to the assessment of the learning and summarises the development of learners at a particular time. Summative assessment tests the learner's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of the programme.

Summative assessment refers to the process of making judgments about achievement. This is carried out when a learner is ready to be assessed at the end of the subject. This is the final assessment that is completed at the end of a subject and its purpose is to assess whether the learner has mastered the outcomes for a specific subject.