Bachelor of Arts Honours in Digital Media

This qualification aims to provide qualified learners with knowledge, skills and applied competence in several fields related to design, development and use of digital technologies in research, e-commerce, education and training. More specifically the qualification is designed to develop advanced skills and insights into:

• The theoretical base and use of software tools to support research activities including reference management, debates technology and quantitative and qualitative research methodologies.
• Educational theories, design principles, communication tools required for the creations of virtual on-line learning environments and distance education.
• Theoretical and practical aspects required for the production of digital media including graphics, animations, video and paper-based resources, and the creation of computer user interfaces.
• Management of IT resources (e.g. networks, Internet servers, on-line educational resources).
• Research investigations, methodologies, design and reporting in the use of digital technologies in commerce, information technology, education and training.

It also aims to provide qualified learners with the foundations for continued personal and intellectual growth, gainful economic activity and for contributing to society at large through innovation, scholarship and leadership.

Recognition of Prior Learning (RPL)

The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

Entry Requirements

The minimum entry requirement for this qualification is

• Bachelor of Arts in Design in Digital Media, NQF Level 7.

1. Undertake and report research in scientifically acceptable ways and to evaluate the validity of the information.
2. Demonstrate severa technical skills related to the creation of digital media.
3. Work effectively as a team member in group activities.
4. Develop skills to enhance learning by organising time and tasks effectively and explore a range of different strategies and use of information retrieval and communication techniques (time and project management skills).
5. Communicate effectively (written, orally and visually) using appropriate terminology.
6. Demonstrate professional and responsible behaviour when participating in on-line discussions and evaluations.
7. Become more actively involved in the learning process through participating in open discussions, group work and reading around the subject.
8. Acquire professional attitudes and behaviour.
9. Become increasingly aware of career opportunities available in the field of information technology.
10. Identify and manage technical problems.
11. Correct and report technical problems.

The following associated assessment criteria apply across all Exit Level Outcomes

• Demonstrate understanding, appreciation and relationships between concepts covered in the programme (essays, mini-projects, projects and dissertation).
• Communicate (written, orally and visually), in a coherent manner (essays, discussions, critiques, mini-projects, projects, dissertation).
• Read, sort and interpret information presented in various ways (essays, mini-projects, projects, dissertation).
• Undertake projects.
• Complete assignments to deadlines.
• Master the use of computer technology for investigations and report writing.
• Critically evaluate information.
• Reflect on their abilities and skills.
• Work and behave diligently, courteously and professionally at all times.

Integrated Assessment

Integrated assessment is built into each core module.

The short research project examination includes an assessment of the candidate to integrate theory, research design and methodologies and technical skills.

Continuous assessment serves to assess the integration of all/most of the learning outcomes for each module in the qualification.