Advanced Diploma in Sport Management

Purpose

The qualification is designed to

• To train competent professionals who will be able to raise the standard of sport, sport participation and development in the country and in the relevant provinces.
• To train professionals in the fields of sport, sport management (clubs and teams), sport marketing, entrepreneurship and attaining sponsorships.
• To provide opportunities and career pathways for individuals interested in following a career in sport management, as well as in taking on responsibilities of sport in communities.

Rationale

Sport is generally recognised to contribute positively to the development of youth - physically, socially, emotionally and intellectually. These outcomes can only be realised if sport is informed, innovative, and eventful by managers. In post independent South Africa, it has become apparent that a sport management qualification is desirable to individuals in the field of sport given the wider range of problems facing the sports development in the country. The problems include scarcity of technical and administrative sports personnel and relevant training in sport.

Specifically the Advanced Diploma in Sport Management is designed to train Sport Managers and Administrators in the theory and good practice of sport management focusing on:

• Managing sports/people/programmes.
• Sport consultation.
• Sport entrepreneur (good and services).

The qualification also specifically trains competent professionals in sport management who will assist in promoting the standard of sport and encourage sport participation in South Africa, as well as develop the necessary manpower needed in sport for diverse settings- Schools, Clubs and Sports Federations.

Recognition of Prior Learning (RPL)

RPL is one of the admission requirements. That is, learners that have sport related experience of not less than 5 years or with other related sport experiences such as working with athletes, sport federations, sports organisations, will be assessed for registration of the qualification.

Entry Requirements

• A Diploma or Bachelor's Degree in the relevant field.

This qualification comprises of compulsory modules at NQF Level 7, totalling 120 Credits

• Sport Research Project (Experiential Training), 30 Credits.
• Organisational Theories and Practices in Sport Management, 20 Credits.
• Leadership in Sport Management, Decision making and Conflict Resolution, 10 Credits.
• Resource Management in Sport, 10 Credits.
• Sport Marketing, Sponsorship and Fund-raising, 20 Credits.
• The Voluntary Sector: Management of Voluntary Sports, 10 Credits.
• Event Management, Competition Programming and Promotion, 10 Credits.
• Sport Law, 10 Credits.

1. Apply advanced knowledge of the theory and application of principles of sport management.
2. Assess and evaluate best practices in sport management.
3. Manage the specific field in sport and recreation.

Associated Assessment Criteria for Exit Level Outcome 1

• Relevant management and organisational theories and skills required by sports managers and administrators are acquired.
• A clear understanding of the available resources within the community (people, personal, financial and administrative) for sports managers and administrators in fulfilling their roles and responsibilities is demonstrated.
• Skills and competence of sport management for diverse settings - Schools, Colleges, Universities, Sports federations, Clubs and Sports organisations is applied.
• Strategies adopted by sports organisers to source funds to complement whatever sectional allocation is given to the sports sector in view of the world resources is understood.
• Skills and competencies required of a professional to guide against the litigious challenges within the field of sport are understood.

Associated Assessment Criteria for Exit Level Outcome 2

• Practical ability in evaluating and assessing the competency of individuals and sports personnel is demonstrated.
• Practical ability in management of sports infrastructures - both outdoor and indoor is evaluated.
• Ability to assess sports programmes in terms of their effectiveness, success/failure is demonstrated.

Associated Assessment Criteria for Exit Level Outcome 3

• Participation in competitions, meetings and sporting activities is conducted.
• Leadership is demonstrated whereby decision-making and conflict resolution is applied.
• A sports clinic is established and managed.
• Acquired knowledge and values in entrepreneurial activities is demonstrated.
• Information is collected, analysed and interpreted in order to make informed decisions.
• A clear understanding of the available resources within the community (people, personal, financial and administrative) for sports managers and administrators in fulfilling their roles and responsibilities is demonstrated.
• Skills and competence of sport management for diverse settings - Schools, Colleges, Universities, Sports federations, Clubs and Sports organisations is applied.
• Strategies adopted by sports organisers to source funds to complement whatever sectional allocation is given to the sports sector in view of the world resources is understood.
• Skill and competency in purchases and supplies for sports is displayed.

Integrated Assessment

An integrated assessment approach is incorporated into the qualification to integrate theory and practice through formative and summative assessment processes.

Theory

Class tests, semester tests, final examinations, essays/assignments, oral presentations and simulations.

Practicals

Write-ups, projects, practical tests and examinations and simulations.

Experiential learning

Learners have to

• Gain as much experience of the workplace as possible.
• Learn to be efficient and to conduct necessary work and management in the workplace.
• Gain and maintain self-confidence.
• Demonstrate practical coaching and refereeing.
• Organise sport events.
• Be able to do administrative work regarding Sport Management.
• Conduct fieldwork in recreation and outdoor adventure.