Diploma in Marketing

Purpose

The qualifying learner will be able to develop and apply marketing and sales related plans, policies and strategies in small, medium and micro enterprises independently or under supervision in larger organisations, in a range of marketing positions in both profit and non-profit seeking organisations.

Rationale

The intended purpose of this qualification is to give the successful Learner a professional, vocational and sound understanding of the general theoretical principles and their applications in the field of Marketing. The learner will be treated according to the policies and procedures of the institution regarding assessment, moderation (including external moderation), monitoring of Learner progress in the Learner, provision for learner disputes regarding assessment results and Recognition of Prior Learning (RPL).

Recognition of Prior Learning (RPL).

The Institutional Recognition of Prior Learning (RPL) policy and procedures are followed. Learners who do not meet entry requirements can apply for access to the qualification through RPL against a module, or part/full qualification for learning obtained through formal, informal and non-formal learning. Learners need to submit a Portfolio of Evidence which will be internally assessed. Credits may be awarded based on the assessment results and learners have the opportunity to appeal against the assessment result where credits were not awarded.

Entry Requirements.

The minimum entry requirement for this qualification is the

• National Senior Certificate National Qualifications Framework (NQF) Level 4.

This qualification comprises of compulsory and elective modules at National Qualifications Framework (NQF) Level 5, 6 and 7 totalling at 382 Credits.

Compulsory Modules, Level 5, 198 Credits

• Marketing 1.1, 10 Credits.
• Information and Communications Technology (ICT) Skills 1, 10 Credits.
• Accounting Skills 1.2 12 Credits.
• Personal Selling 1.1, 10 Credits.
• Accounting Skills 1.1, 12 Credits.
• Applied Communication Skills 1.2, 8 Credits.
• Marketing 1.2, 10 Credits.
• Consumer Behaviour 1.2 10 Credits.
• Applied Communication Skills 1.1, 8 Credits.
• Personal Selling 1.2,10 Credits.
• Consumer Behavior 1.1, 10 Credits.
• Economics 1.1, 12 Credits.
• Economics 1.2, 12 Credits.
• Mercantile Law 1.1, 15 Credits.
• Quantitative Techniques 1.2, 12 Credits.
• Mercantile Law 1.2, 15 Credits.
• Quantitative Techniques 1.1, 12 Credits.
• Entrepreneurship 1, 10 Credits.

Compulsory Modules, Level 6, 124 Credits

• Applied Communication Skills 2.1, 8 Credits.
• Applied Communication Skills 2.2, 8 Credits.
• Marketing 2.1, 15 Credits.
• Marketing 2.2, 15 Credits.
• Applied Marketing Management 3.1,12 Credits.
• Marketing Research 3.2, 15 Credits.
• Integrated Marketing Communication 1.1,12 Credits.
• Integrated Marketing Communication 1.2,12 Credits.
• Applied Marketing Management 3.2, 12 Credits.
• Marketing Research 3.1, 15 Credits.

Compulsory Modules, Level 7, 60 Credits

• Sales Management 3.2, 15 Credits.
• Marketing 3.2, 15 Credits.
• Sales Management 3.1, 15 Credits.
• Marketing 3.1, 15 Credits.

1.Apply the principles of sales management in different marketing contexts.

2.Integrate and apply the principles of strategic marketing management in different marketing contexts.

3.Apply the principles of marketing research in different marketing contexts.

Associated Assessment Criteria for Exit Level Outcome 1

• Conduct situation analysis relevant to a context.
• Ensure that the plan addresses the issue of the context also provides a solution to the problem of the context.
• Communicate clearly both the problem and solution.
• Provide an appropriate plan to manage a sales team or force in a given problem.
• Analyse and evaluate a given context critically by taking into account sales management principles.

Associated Assessment Criteria for Exit Level Outcome 2

• Perform a situation analysis.
• Ensure that the strategic plan addresses real contextualised issues.
• Ensure that the product plan addresses contextualised issues identified in a needs analysis and provides solutions.
• Develop a realistic pricing plan appropriate to the contextual analysis.
• Develop a realistic distribution plan appropriate to the contextual analysis.

Associated Assessment Criteria for Exit Level Outcome 3

• Describe the principles and procedures of secondary research.
• Submit a report on secondary research within a given context.
• Write a clear and succinct marketing research brief.
• Design and conduct a marketing research survey / project.
• Interpret, draw conclusions and make recommendations on marketing research information in a given context.

Integrated Assessment.

Various forms of assessment are used such as learning, assignments, tests, case studies and examinations as a summative form of assessment.