Bachelor of Business Science in Marketing

The qualification develops the intellectual ability of the learner in the acquisition, analysis, interpretation and understanding of the following:

• The complexity of inter-functional relationships within organisations.
• The interaction between marketing and other functions within the organisation.
• The functional disciplines within organisations and their contribution to organisational success.

The qualification also develops the learner's ability to

• Develop a strategy for learning.
• Conduct a comprehensive bibliography.
• Analyse and critically evaluate data and information
• Use the technology to collect data and process within the ethical norms for academic research.
• Work individually and in teams.
• Communicate effectively using the full range of available technologies.
• The above is undertaken to prepare learners for Masters qualification.
• The above is undertaken to prepare learners for careers in marketing, in a range of organisational types: business/non-profit, private/public, and large/small.

Recognition of Prior Learning (RPL)

The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

Entry Requirements

The minimum entry requirement for this qualification is

• Senior Certificate, NQF Level 4 with endorsement.

Or

• National Senior Certificate, NQF Level 4 granting access to Bachelor's studies.

Or

• National Certificate Vocational, NQF Level 4 granting access to Bachelor's studies.

Demonstrate the following

• Think critically, logically and creatively.
• Comprehend and critique the theories, principles and constructs.
• Use technologies in the discipline.
• The ability to analyse, interpret and evaluate data and information.
• An appreciation of the societal consequences of business activities.
• Draw on other disciplines in a search for understanding principles.
• Show empathy with and concern for others.
• Demonstrate teamwork skills, communication skills, plan and organise skills, research and presentation skills and an appreciation of his/her history.

Have the ability to

• To understand concepts, theories and principles.
• To use critical reasoning.
• To communicate effectively.
• To utilise appropriate techniques and methodologies for the effective presentation of an argument.
• To integrate within a multi-cultural environment.
• To access, analyse and interpret data and information.
• To think creatively about the information at hand.
• To plan and organise.
• To work effectively in groups.

Integrated Assessment

The institution is currently reforming its assessment strategies to include the assessment of applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations serve to assess the integration of all/most of the learning outcomes for each module in a qualification.

Continuous assessment: assignments and projects comprise the year mark (worth 30% of the total mark) for the specific modules for levels 5b and 6

Class presentations participation in class discussion and assignments for each module comprise the year mark (worth 50% of the total mark) at level 7.

Final assessment: An examination for each module worth 70% at levels 5b and 6 and 50% at level 7.